Art to complete our human experience

In a world where the boundaries between disciplines are increasingly blurred, art has found a new way to connect with the viewer.

Until few years ago, fine art was a concept that needed to be kept apart from interior design and architecture. Fine art was associated with art collections, auction houses, museums, to a point where in many cases, fine art was acquired solely because it was an asset. Wondering around art galleries, you had a feeling that some people would never buy art just to hang it on a wall. In their homes, collectors would all have a safe room somewhere in the basement to store masterpieces waiting to be sold for a fortune in the next years ahead. I am always surprised when a client asks “Will this artwork increase its value in the future?” And it doesn’t matter if the artist is established or emerging, the answer is “I do not know, and I’ll never will as I can’t predict the future”. Times change so quickly and so does technology and consequently society. After two years of global pandemic, the shift has been so fast, that without even realizing, we find ourselves in a different world. A metaverse, where there is no space for materiality.

What is the future of fine art in this new world?

Times have changed.

I still can’t predict the future, but an algorithm can.

For new generations, art will be experienced through VR and AR in a digital space. Probably, they will have no interest at all in what we now call fine art, after all “it’s just canvas with paint” – cit. Paris Hilton. NFTs are just the top of the iceberg. But even when we will spend time in the metaverse, at some point - I dare to imagine – we will take our glasses off and look at our homes or we will head for a walk, in any case, we will raise our eyes to a different view. And it’s there that I envision a different form of art: a world made of site-specific installations, public art, art that becomes architecture and vice versa, streets, parks ultimately a solid democratisation and true accessibility of the arts. In the past decades, art fairs, biennials and festivals have been contributing to the economic and social growth of entire cities, sometimes even giving a new identity.

They have also contributed to a better appreciation and understanding of the arts on a different scale. During these events, art goes beyond the white walls of galleries and museums, finding new places to meet the viewers, such as malls, retails, hotels and other unorthodox spaces. It is the Art that goes to the viewer.

Once the art fair or biennial ends, something is always left behind: a sculpture, an installation, sometimes just a feeling of fulfilment for the soul. Art has already found a new way to survive, to push boundaries, to meet people and convey a sense of Community. In the interaction between humans and the environment, is where art becomes site-specific, bringing a sense of harmony that complete our human experience.

Art in the form of site-specific installation finds a new way to root deeply into the architecture of our homes, buildings, landscapes becoming the witness of our lost memories.