In our latest episode of Instinctif Talks Join Emily Luscombe, Chief Client Officer, and Jim Donaldson, Chair at Instinctif as they share practical advice on effectively communicating amidst mergers, restructuring, and workforce transformations.
- Adapting to the New Employment Market: Jim shares his insights on how the employment market has shifted dramatically. He explains the complexities of internal communication in a hybrid or remote setting and the importance of aligning with your workforce to maintain a cohesive brand identity.
- Building a Purposeful, Sustainable Business: We explore how businesses can remain focused on long-term, sustainable growth amidst pressures for immediate financial returns. Jim stresses the significance of creating a business that both employees and customers believe in.
- The Great Resignation and Employee Retention: The discussion also covers the ongoing challenges of the Great Resignation, with heightened turnover rates prompting businesses to rethink how they attract and retain top talent. We discuss strategies for aligning the company’s evolved brand and purpose with the expectations of a changed workforce.
- Empowering Employees as Brand Ambassadors: Jim advocates for involving employees in shaping the company’s future and using them as brand ambassadors. This approach not only enhances internal engagement but also bolsters the company’s external image.
- Cultural Shifts and Employee Interaction: We discuss how generational and COVID-induced shifts have changed what work represents to employees and how companies can navigate these changes to create a supportive and appealing work environment.
