The Art of Commenting on LinkedIn Posts: 4 Rules to Follow

You have valuable content to share—be it long posts, articles, video, or audio—but it’s not being seen and appreciated by your audience. You conclude that your efforts are being wasted. They are if all you’re doing is flooding your connections’ feeds with your content.

One viable form of content not listed in the paragraph above is comments written in response to other LinkedIn members’ posts. While you might be posting like a bandit, you’re losing half the battle if you’re not commenting on what other’s post.

First of all, what not to do

As mentioned above, don’t flood the platform with your content. This is intrusive and, quite honestly, comes across as desperate for attention. I was asked by Orlando Hanyes during an interview on Career Talks how often a person should share content on LinkedIn. You can watch the video here.

I thought for a moment and responded with, “Enough to not come across as obnoxious.” I continued to say that what’s more important is commenting on the content that members in your network post, because when it comes down to it, you’re really communicating with the LinkedIn community.

You’ve read and heard it said that simply reacting to what others post is not enough, and it’s not. I’m guilty of doing this on occasion, but it’s usually because I’ve received the same treatment from the people who are quick to hit “like” and move on to other posts. I need to be better than those who simply react.

For job seekers, avoid simply reacting to what others on LinkedIn post. Follow the key elements of commenting mentioned below. You’ll find it to be hard work, but it’s essential to being noticed on LinkedIn.

One of my connections, Shelley Piedmont, makes a valid point when she says to not comment for the sake of commenting. Here's what she has to say:

"I would add to refrain from commenting if you do not have anything to add to the conversation. This morning, I started to comment on two posts, but then, when thinking about it, I decided that I would not be adding any real value, so I deleted my half-written comments. Luckily, I have curated my feed so that there were plenty of other interesting posts to comment on (including yours)."

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