The Art of Coming Alive: Making Big Bets with JustiGuide
Bisi Obateru
Multidisciplinary Entrepreneur - Building the TurboTax for Immigration
Life is a series of choices, some small and some monumental. These choices shape our journey towards self-discovery and personal growth. But what happens when we decide to make a "big bet"? Inspired by McKinsey's recent newsletter on turning setbacks into opportunities and innovative problem-solving, let's explore the concept of making big bets in the context of coming alive and how it aligns with JustiGuide's core values.
What Are "Big Bets"?
A "big bet" is a calculated risk or a significant decision that has the potential to transform your life. It's not a gamble; it's an informed choice backed by introspection, research, and sometimes, a dash of intuition. Whether it's a career change, a move to a new city, or the launch of a startup, big bets are the milestones that redefine our paths.
The Intersection of Big Bets and Self-Discovery
Making a big bet is often a pivotal moment in our journey towards self-discovery. It's when we step out of our comfort zones and challenge ourselves that we truly come alive. My own journey has been punctuated by several big bets, each teaching me invaluable lessons and bringing me closer to my authentic self.
JustiGuide's Values and Big Bets
At JustiGuide, one of our core values is to "Increase access, be an agent of increasing access." This aligns perfectly with the concept of making big bets. By taking innovative approaches, we aim to broaden opportunities not just for ourselves but also for our community. Our recent onboarding of our first intern is a testament to this value, as we make room for new talent and perspectives.
Real-Life Stories
Interview/Testimonial with Toriano Gordon, Founder/CEO of Vegan Mob
In a bright and modern space n the 11th floor of former HQ in Oakland, Toriano Gordon sits comfortably, wearing a proud smile as he reflects on his journey.
Interviewer: "Toriano, your story is both inspiring and impressive. What was that pivotal moment that made you take the 'big bet' in your life?"
Toriano Gordon: "You know, I always had this itch to do something more, something bigger. I worked in recreational development and drove for Uber, but in the back of my mind, I always knew where my passion lay. One day, I just decided it was time. Time to take that leap of faith, time to dive into the unknown, and time to truly follow my heart."
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Interviewer: "And that led to the birth of Vegan Mob?"
Toriano: "Absolutely. I saw this massive gap in the market. People were yearning for delicious vegan options, and I wanted to be the one to provide that. The collaboration with Impossible Foods was a game-changer. They believed in the vision, and together, we made it a reality."
Bisi: "Speaking of reality, Vegan Mob has garnered an incredible following. How does that feel?"
Toriano: "It's surreal. To see people resonate with the brand, to see them enjoy the food, and to witness the community that has built around Vegan Mob... it's beyond words. Most brands hustle to build loyalty, but for us, it came organically. It's a testament to the authenticity and love we pour into every dish."
Bisi: "Any words of wisdom for others looking to take a 'big bet' in their lives?"
Toriano: "Don't wait for the perfect moment. It might never come. If you feel that pull towards something, go for it. It won't be easy, but the journey, the growth, the impact... it's all worth it."
Toriano's story is a beacon of inspiration for many. From humble beginnings to making a significant mark in the food industry, his journey embodies the spirit of taking risks and chasing dreams.
Tips for Making Your Own Big Bets
Conclusion
Making big bets is an art, one that combines intuition with information, courage with calculation. As we continue on our individual journeys towards coming alive, let's not shy away from those monumental decisions that have the power to redefine our lives. JustiGuide is committed to being a part of this transformative journey, both for ourselves and for our community.