The art of combining visuals and subtle messaging
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If there was one idea every ad agency had up their sleeve for all their clients, it would be this: Visual Fusion
Visual Fusion is about combining 2 different but connecting themes to deliver a message to your audience.
What kind of themes can you connect?
Elements you can use for Visual Fusion:
1. Product
2. Objects
3. Symbols
4. Event/Moment
5. People
6. Environment/Places
Check 9 real life examples below??
Example 1:
Gym Equipment + A Christmas Tree
Example 2:
A Globe + A Plate Of Indian Meal
Example 3:
A Bottle Of Oil + A Rowing Boat
Example 4:
A Tree + A Human Head
Example 5:
A Car Key + Cityline
Example 6:
Spices + World Map
Example 7:
Mask + Batman Symbol
Example 8:
Burger + Space
Example 9:
Food + Medicine
Summarizing, use Visual Fusion, when you want to,
1. Combine or connect two different ideas/themes.
2. Familiarize your customer about the product through already acquainted ideas.
3. Create a new meaning by combining two contrasting but complementing ideas.
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