The art of combining visuals and subtle messaging

The art of combining visuals and subtle messaging

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If there was one idea every ad agency had up their sleeve for all their clients, it would be this: Visual Fusion

Visual Fusion is about combining 2 different but connecting themes to deliver a message to your audience.

What kind of themes can you connect?

Elements you can use for Visual Fusion:

1. Product

2. Objects

3. Symbols

4. Event/Moment

5. People

6. Environment/Places

Check 9 real life examples below??

Example 1:

Gym Equipment + A Christmas Tree

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Example 2:

A Globe + A Plate Of Indian Meal

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Example 3:

A Bottle Of Oil + A Rowing Boat

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Example 4:

A Tree + A Human Head

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Example 5:

A Car Key + Cityline

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Example 6:

Spices + World Map

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Example 7:

Mask + Batman Symbol

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Example 8:

Burger + Space

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Example 9:

Food + Medicine

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Summarizing, use Visual Fusion, when you want to,

1. Combine or connect two different ideas/themes.

2. Familiarize your customer about the product through already acquainted ideas.

3. Create a new meaning by combining two contrasting but complementing ideas.

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