Art and Business

Drawing on his extensive experience as both an art collector and a business leader, Lorange illustrates how principles from art have directly influenced his decision-making in business.

Art and business are typically seen as two different things. While art tends to be associated with beauty, inspiration, and a positive experience, business is often focused on entirely different issues such as profits, revenue and competition. Art goes with expression, and business with results.

"Art can inspire critical business values like discipline, risk management, and positivity," writes Peter Lorange, Honorary President of IMD.

Lorange explores the intriguing intersection between the worlds of art and business. Traditionally, these two fields are seen as distinct entities—art associated with beauty and inspiration, while business focuses on profits and results. Dr. Lorange challenges this binary perception by proposing an art-inspired approach to business, which he elaborates on in his new book "Art and Business".

Here are a few takeaways:

• Circular Economy Philosophy: Lorange’s real estate investments reflect his commitment to a circular economy, where positivity and sustainability guide his decisions.
• Art and Business Synergy: Lorange successfully bridges the gap between art and business, arguing that both can work together to enhance leadership, creativity, and financial success.
• Real-Life Examples: He provides tangible examples of how specific artworks, like those by Gerold Miller and Jean-Michel Atlan, influenced significant business decisions.

Dr. Peter Lorange is an Honorary President of IMD and a successful entrepreneur and the former owner of a highly diversified family investment company.

You can read the full article for free on our website.

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