The Art of Business Branding - How To Make An Impact

By Raza Hasnain Naqvi

If you are looking to set up your business, or scale your business, you need to check how is your business branding.?

You may be giving more thought to your products and services and how they can be best delivered when you are thinking about your business. This could result in the actual business branding getting ignored.?

Meaning? You need to take business branding seriously. Of course, your products and services are going to bring in the revenue. But you also need to understand that it is how you brand your business that is going to attract your customers in the first place.?

Properly done, what you will find is that your prospective customers are attracted to what you are selling. They may not have experienced your brand yet, but the right branding sparks a desire to get to know more.?

If you don’t know, there is this marketing acronym - AIDA.?

A → Attention

I - Interest

D - Desire

A - Action

Any brand that hopes to make an impact in the market has to go through the AIDA protocol.?

Your brand needs to get the Attention of the customer.

Your brand needs to get the customer to show Interest in your brand.

The customer needs to have the desire to experience your brand.

The customer wants to take action and experience your brand.?

The AIDA protocol takes the prospective customer through the four steps after which he becomes your brand customer.

Basic Business Branding Today

There are a few basic things you need to do at first once you become serious on business branding. You need to start thinking of your business not just as a business, but as a brand. Then there needs to be a brand mission & vision statement. The target audience of your brand needs to be clear. What kind of business niche are you in has to be categorized clearly. Proper thought needs to be given to your brand values and ethics, your brand logo and your brand story.

Once you take care of these basic steps then you are ready to go deeper into building a business brand that will make a positive impact on consumers. In due time, they will even become brand fans & loyal customers. This will depend on your consistent positive brand messaging and good customer service.?

Business Branding - The Basic Informative Checklist

I have created a single page, 15-point informative checklist for you. It is available in PDF format.

You can click on the image to download the checklist or use the download link below.

This checklist lists all the basic steps you need to take for business branding. This should help you as a quick reference checklist when you are sitting in your office or café making notes on your business branding.?

Download business branding checklist

While downloading this checklist, above the button 'I want this' is a box 'Name a fair price'. Just type '0' there and tap on 'I want this' button. You will go to the next downloading process where you can enter your email. You can then either download or read the checklist.

May health and happiness follow you everywhere. Amen.

My next article will be on Personal Branding. See you there.?

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My article on Business Branding - Create An Unforgettable Brand For Your Business

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My article on Personal Development - Ask ‘What Is Personal Development’ To Unlock A Better ‘You’

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