The art of building an engaged parent & caregiver ERG

ERGs have exploded in popularity over the last several years as companies look to be more inclusive and supportive. And data shows that this strategy is working:?

71% of employers say that ERGs positively impact employees’ sense of inclusion and 47% of employees who participate in ERGs are more likely to stay with their employer.

So what goes into launching an ERG? How can you boost member engagement and design programming that appeals to different communities?

Gloria Jackson , senior director of customer service and global lead for the Parents and Caregivers ERG at Verizon , joined us on The False Tradeoff to help answer these questions.

Gloria has been with Verizon for nearly two decades, where she became a mother early in her career.

She’s a passionate advocate for working parents and believes it’s possible to balance a successful career and parenthood with the right support and mindset.

In the episode, she shares advice for those interested in launching a caregiver ERG, including how to build a community that welcomes parents from all walks of life.

We also talk about her personal experience as a high-performing employee and single mother, and how she navigated the challenges of balancing her career and motherhood.

Want to hear some of the most well received events she's held and get advice for starting and running a successful ERG?

??? Listen to episode 28 of The False Tradeoff!

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Connect with us → Host: Allison Whalen | Producer: Jenna Vassallo