- A clear, detailed and concise written brief will help to achieve your desired output faster and reduce your costs
- General briefs will provide you with broader creative outcomes, but this will result in a lengthy feedback process with multiple revisions
- Give context - take time to clearly explain your objectives, explain the “why” and reduce any ambiguity
- Work with your agency to create your brief – seek feedback and refine. They may even provide you with a template to assist.
- Work in partnership - collaboration on the brief from the start will have a positive impact on the outcomes and your general experience of the project
- Explain - it’s vital that the agency understands what you want, what you need and why?
- Share - the agency won’t know everything about your business/organisation so help them to understand
- Be open minded - the agency can share their expertise to give you options you may not have considered
- Mutual respect – working relationships based on mutual trust, value, appreciation, and honesty will always be more successful
- Be transparent about what you want to avoid and what your desired outcomes are - be realistic and clear about expectations/scope of work from the start
- Do you have a budget? If so, share it with your agency so they understand parameters – it avoids unnecessary work and potential disappointment
- If you don’t have an agreed budget ask for different solutions that provide budget options presenting the pros and cons, allowing you to make informed decisions
- Agree deadlines, the level of your involvement and time schedules from the outset to allow for accurate estimates
- If your objectives change – be honest and start a conversation about change?
