The Art of Becoming

"Everyday is day one." This Bezos quote has always resonated with me. Success, when it comes, is a great thing, of course. But it can also subtly encourage complacency. As innovators, we fully understand that comfort is the enemy.?

At GoodWork, we've gotten comfortable with being uncomfortable. Last week, our team had an on-site to launch our new site (complete with my favorite 404 illustration ever). As we put on the finishing touches, it became apparent that our company had undergone a profound transformation during the summer. It's almost unrecognizable compared to where we stood just 90 days ago, while still being grounded in our vision.?

Though there's always (always) more to do, our tech has never been better, our talent stronger, and our purpose more evident. It's exciting to see progress, both for us and our customers.?

As we had this brief moment of reflection, one thing that stood out to us was how energizing it's been just working with our customers. They, like us, are growing and evolving every day. Our customers are founders, startups, and visionaries. As a result, our engagements have felt like collaborations between co-conspirators — like-minded people who are genuinely trying to change the world. Everyday is energizing and filled with potential.?

Amidst all this growth, some things have remained. At the top of our brand pyramid are the words "for the doers." Despite all the evolution during these first months as a company, those words have never rang more true. It unifies our customers and our community of freelancers. This healthy ambition to change the world brings us together and compels action.?

Former Wired editor Kevin Kelly refers to technology as "becoming" which I love. It means that technology isn't a static thing. Instead, it's a living entity, constantly evolving. And so it is with us. All of us. Making it isn’t a one-time event. It’s simply a way of being, acting, and doing everyday.

We can't wait to see what this "day one" will bring.?

Let’s make something great.

Tom at GoodWork