The Arrival of GA4

Tyler Bagby, MBA Tyler Bagby, MBA

Tyler Bagby, MBA

Sales Operations Specialist

发布日期: 2022年12月6日
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What is Web Analytics?

Web Analytics is the process of collecting, measuring, and analyzing data about website visitors and their behavior on a website. It enables businesses to track, measure, and report on the performance of their websites, which can help them to make informed decisions about marketing campaigns, website design and content, and user experience.??

Why is Google switching from Universal Analytics to GA4?

Google is switching from Universal Analytics to GA4 in order to align with evolving privacy regulations, such as the General Data Protection Regulation (GDPR).?

GA4 (Google Analytics 4) is the latest version of Google Analytics, released in October 2020. It is a unified analytics platform that gives marketers the ability to measure user interactions across websites, mobile apps, and other digital mediums in a single place.? One of the main differences between UA and GA4 is that the latter does not rely on cookies to store user data, which provides users with a greater level of privacy.?

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Other differences include features such as machine learning, automated insights, and data-driven attribution. GA4 provides users with more detailed insights into user behavior, better support for cross-platform tracking, and machine learning-driven insights.? GA4 offers more flexibility and control, allowing users to customize their analytics experience.?

What are the main differences between UA and GA4?

The main differences between Universal Analytics ?(UA) and Google Analytics 4 (GA4) are:

  • GA4 uses the event-based tracking model, while UA uses the traditional pageview tracking model, while?
  • Manual configuration and setup is required for UA, while GA4 has a more automated setup process.
  • GA4 uses a combination of cookies and? device-level identifiers, while UA relies on cookies to track user behavior,?
  • UA is focused on website and app tracking, while GA4 is focused on cross-device and cross-platform analytics.
  • UA is primarily used for just website analytics, while GA4 is used for both website and app analytics.

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