Arrival of AI Image Generating Tool Spells the End of Art-Base Creative ?

Midjourney is an independent research lab exploring new mediums of thought and expanding the imaginative powers of the human species.

That's the official and modest introduction on the home page of #midjourney (https://www.midjourney.com/home/) which is in beta version and free for all to try. Only condition is that mid journey currently runs on Discord (https://discord.com/) platform which requires you to login or sign up for free, and once you are through the process, you can then go ahead and create amazing pictures using keywords.

To help you get started, this is a super easy step by step instruction on how to get started thanks to folks from Digital Trends. (https://www.digitaltrends.com/computing/how-to-use-midjourney-to-generate-ai-images/)

Once you click through the invite, pass a couple of test to verify that you are a human, you arrive at the main console.

Follow the instructions on how to get started, and let your creative text/juice run wild ! Below is 3 of my random creations using #midjourney for your inspiration.

My biggest disclaimer is that Arts is never my strongest traits, and the fact that I can use text to generate amazing arts is just simple paradigm shifting. Imagine we are able to create images that are in our minds, using text.

What this possibly means:

1. Copy base creative are now able to use AI image tools like #midjourney or #dall-e-2 (https://openai.com/dall-e-2/) to transform copy into images that really express the sentiment of the text. This helps them to communicate so much more effective with their colleagues in a creative context.
2. Art base creative should NOT have to worry about losing their job to AI tools but instead should harness the tool to create multiple options and variations to land at the best expression, helping them become more efficient in communicating brand messages.
3. AIGC tools while great, still requires human input and its work can only be as good as the input/instruction that is given. The truth of "garbage in, garbage out" still stands.
4. Experience designers still need to distill and dissect the images so that the final work can be use in the right context. Outcome from AIGC is simply not ready to be used in a commercial environment, and much more processing is required.

In a nutshell, AIGC like all technology tools is use for greater efficiency and effectiveness in creation of work, and users should think of them as an enablers instead of a substitute.

Last but not least, try out the AI image generating tool, experience the process, enjoy the creation and decide for yourself its role in the future.