Armocromy and Photography

What is Armocromy?

We’ve been hearing the word “armocromy” more and more lately. Especially on?social?media, it is one of the?topics?of the moment. Armocromy is an analysis that studies the?physical characteristics?of each person, in particular: eyes, hair and skin. The latter is not an imposition, nor duty, but rather an?awareness?of oneself: which?colors?suit us more, which less and consequently what?lights?and?effects?to use to enhance us. Armocromy divides subjects into 4?seasons: winter, autumn, spring and summer. Based on cold or warm colors, intensity and contrast. For example, winter and summer prefer?cold?colors, while autumn and spring prefer?warm?colors. Each category has a?subgroup?and a color?palette:

Winter?is divided into bright, cool and deep. Cool undertones, strong contrasts, high intensity.

Autumn?in: warm, soft and deep. Warm undertone, low contrast, low intensity.

Spring: light, warm, bright. Warm undertone, strong contrasts, high intensity.

Summer: light, cool, soft. Cool undertone, low contrast, low intensity

How to find out your season?

There are several?methods:

• Bringing?clothes?of different colors close to the face to guess which colors light us up more and which less, in front of a mirror. This will help us understand if our complexion is cold or warm. On the other hand, to find out if the contrasts are strong or light, we need to bring together a strong black and white striped print and a thin striped one. While for the intensity you look at how strong and dark colors and light and soft ones look.
• Informing?yourself on the internet, social or through books. The guru of armocromy is Rossella Migliaccio.
• Through image?consulting

What is the relationship between?Armocromy and?Photography?

In photography, color is essential, as well as cold or warm tones, intensity and contrast that depend on the photographed subject. So the knowledge of these characteristics goes to enhance the model and the?shooting?in general. But it is not always necessary, with photography you can?camouflage?the subject and even “disguise” it from other seasons thanks to lighting, makeup and retouching.?

To enhance the subject, in addition to the?outfit?and the?make–up?made with appropriate colors, the?background?also makes a difference, creating harmony with the model and her palette.?

How to?retouch?and?take?photos?following the Armocromy?

If the subject is?winter, it is advisable to cool the colors, increasing the contrast and lowering the heat. The black and white effect is perfect.

For those who are?autumn, it is preferable to lower the contrast and shoot during the golden hour to emphasize the warm colors with the warm light typical of the sunset. Otherwise, increase the color temperature.

For the?spring, bright and fluorescent colors are good, so you need to increase saturation and play with contrasts.

Finally, for the?summer, pastel colors are preferred and the perfect time to shoot is the blue hour (the one after sunset and before sunrise). Otherwise, you can obtain a similar effect by lowering the temperature creating a blue/purple effect.

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