Armite Lubricants - it takes a team

Over the last four-plus weeks, Armite Lubricants has been engaging in team deep dives around planning and strategizing how best to deal with the impact of COVID-19.

These planning sessions have all circled around ten key insightful, yet, seemingly simplistic topics, including:

(1) Forget about Yourself; Focus on Others;

(2) Forget about our commodity; focus on relationships;

(3) Forget about the sale; Focus on creating value;

(4) Forget about any losses; Focus on Opportunities;

(5) Forget about our difficulties; Focus on our Progress;

(6) Forget about the “future”; Focus on today;

(7) Forget about who we were; Focus on who we can be;

(8) Forget about events; Focus on our responses;

(9) Forget about what’s missing; Focus on what’s available; and

(10) Forget about our complaints; Focus on our gratitude. The above list comes from a well-written article stemming from the 911 attacks and the economic aftermath.

Try a deep dive concerning the above ten topics with your creative team -