Arianna Huffington's Three Tips To Thrive In Personal Branding

Lessons on Personal Branding | Public Personality # 7

Whether done consciously or sub-consciously, everyone does self-branding. For, instance, the first impression you give a stranger or how your friends know you are all examples of individual branding. One can learn to harness the power of a personal brand and make it work in your favour. Below are some top class lessons on personal branding from successful icons.

If you are into politics, then you must have read a successful and well-reputed blog focussed on the topic from Arianna Huffington. Her posts receive millions of hits monthly, which goes to show that she is a brand to be reckoned with. As the founder of The Huffington Post, Arianna is known as a savvy businesswoman. With a net worth of over fifty million dollars, she can give a great insight into personal branding.

1. Thrive & Audit Yourself

As the CEO of Thrive Global and author of fifteen books, Huffington makes a passionate stand on building yourself up. Self worth and thriving in one's own worth is a stance many people can identify with. Through his online course "Life audit: Giving your full attention," Arianna emphasises on the importance of running an online personal brand audit. This helps you build an authentic picture of you, your pinions, interest, aspirations, and experience. According to Arianna, failure is not the opposite of success. Instead, we should see it as a stepping stone to success. To become successful in any field, you have to believe in yourself and learn from failure. When she left the Huffington Post, Arianna was just as fearful as the next person, but she did it anyway.

2. Identify With Others & Have Courage

Some people who Arianna admire include Steve Jobs and Bill Gates. She constantly observed how they ran their companies and how they solved various problems in their companies. For example, she noted how her role models detached themselves from the companies in times of crisis to find new angles to the problems, and she emulated this tactic herself. Part of her own personal brand on LinkedIn is Mother and Sister. This identification of who she is resonates with millions of people, especially woman, around the world. Ariana's personal brand widens her appeal with a larger audience. Arianna has such a personality that proves she has the heart of a lioness. Her willingness to be controversial has built a strong personal brand. She was a staunch Republican, but she now plays the Democrat tune; she is not afraid.

3. Embrace & Be Consistent

The Huffington Post offices have sleeping rooms for the employee. The logic behind these rooms is that people need time to rest to come up with creative solutions to problems. According to Arianna, great ideas cannot come from a place of exhaustion. Arianna is known as a businesswoman, however she makes herself known in many circles. She has dabbled in politics, the arts, film and print. She fully embraces all forms of the public domain which increases the general public's awareness of her and her personal brand. Arianna did not write her own Wikipedia page, but the information is still consistent. Therefore, your personal brand should maintain consistency across all platforms.

Building a personal brand is a meticulous process. Every step is a build up to the next level, so exercising caution is crucial.

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About the author: Irène Kilubi accompanies thought leaders, makers and pioneers in the realisation of their individual personal brand vision.

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