“Aren’t NFTs Dead?”

Welcome to another edition of the?Keyspace Studio?newsletter! In this week's issue, we're going to answer the question... "Aren't NFTs Dead?"

Alongside 耐克 , Lacoste , 7-Eleven , 星巴克 , and 谷歌 , we're here to tell you... NO NFTs are NOT dead. They've just evolved from pictures of Apes on Yachts.

The question posed in the title of this edition carries great significance, which is why we couldn't wait to share with you the brands that are defying the notions that #NFTs are a thing of the past. From the exciting NFT activation during 7-Eleven 's #slurpeeday to Lacoste 's innovative loyalty program overhaul, this edition will unveil insightful perspectives on why it's crucial to keep an eye on the ever-evolving realms of #blockchain and #web3. These use cases exemplify digital collectibles' impact on any industry.

In case you missed it...

The project's most noteworthy aspect is its ability to foster customer loyalty and tap into dedicated fan bases. Exclusive access to personalized, memorable, and engaging content inspires customers to remain loyal to a brand, and NFTs are an excellent tool for that.

Our friends at the Atlanta Blockchain Center said it best! "It's a NEW DAY for digital assets in the USA!"

News like this never fails to ignite our passion for keeping you informed and inspired.

As advocates for this technology, we are committed to sharing valuable insights that shed light on its profound impact, especially for marketers at a macro level.

In the News

7-ELEVEN NFTS: RETAIL INNOVATION WITH SLURPEE DIGITAL COLLECTIBLES

7-Eleven, the world's largest convenience store chain, has ventured into the NFT space with Slurpee NFTs on the Polygon network. The introduction of these NFTs is part of a sugary collectible game centered around a virtual 7-Eleven Slurpee cup, where consumers can choose from four flavors to create their favorite virtual Slurpee. The article emphasizes that this move by 7-Eleven represents a strategy to deepen customer engagement through digital collectibles.

Insights:

• Utilizing NFTs for Customer Engagement: Global retail giants like 7-Eleven are recognizing the potential of NFTs to foster deeper engagement with their consumers. By offering NFTs as digital collectibles, brands can create interactive experiences that resonate with their audience.
• Connecting with Customers through Fun and Creative Means: Marissa Jarratt, 7-Eleven's Executive Vice President and Chief Marketing & Sustainability Officer, highlights the importance of staying connected with customers and making things more fun and engaging. This NFT venture allows 7-Eleven to celebrate Slurpee Day in a unique and creative way while also gathering inspiration for future flavors.

Google Play Changes Policy on Tokenized Digital Assets, Allowing NFTs in Apps and Games

Google Play announced a shift in their policy that will allow developers to include NFTs and other tokenized digital assets in their apps and games on the play store. In other words, developers will be able to incorporate blockchain technology, allowing developers and brands to incorporate their Web3 initiatives in a more accessible format. Google demands transparency and requires app developers that enable the purchase, sale, or earning of these digital assets to disclose the presence of blockchain-based elements in their apps.

Insights:?

• Greater User Experience: By allowing developers to integrate NFTs and blockchain-based assets into their apps and games, Google Play is providing a more immersive experience.
• Establish Confidence: Emphasizing user trust and transparency will foster a healthy, level playing field for all developers that want to enter the market. Creating this type of environment will help Google Play become a hub for blockchain enthusiasts and developers.
• Matt Williamson, Reddit’s senior engineering manager, was quoted in the post as saying that the updated guidelines are “aimed at creating a level playing field that promotes user trust and responsible usage of blockchain technology.”

LACOSTE EXPANDS NFT ECOSYSTEM WITH REWARDS AND CO-CREATION FOR UNDW3 COMMUNITY

Lacoste, the French fashion brand, has expanded its NFT ecosystem by introducing rewards and co-creation features for its UNDW3 community. The brand aims to provide an immersive digital experience and embrace the possibilities of Web3 technology. Genesis Pass holders can convert their NFTs into UNDW3 cards, granting access to interactive features like creative sessions, contests, and video games. The platform also rewards users' activity with points, enhancing the rarity of their NFTs and building a sense of community. Lacoste's commitment to innovation and embracing the digital revolution shows the potential for NFTs to redefine customer experiences and brand engagement in the fashion industry.

Insights:?

• Embrace digital innovation: By exploring and embracing emerging technologies like NFTs and Web3, brands can stay ahead of the curve and provide their audience with immersive and engaging experiences.
• Foster community engagement: Creating a sense of community and offering interactive features can encourage active participation and build a loyal and dedicated fanbase.
• Recognize and incentivize user contributions: Rewarding users for their activity and providing a points-based system can motivate and recognize the contributions of loyal community members.

Don't want to read the articles? Check out our latest episode of Win With Web3!

Jonathan Hessing?and?Daniel Vehar?break down all these news articles and provide their thoughts and insights.

We're unabashedly bullish on #DigitalCollectibles and for good reason! The impact they can have on your business and customer empowerment is nothing short of remarkable.

Be sure to follow PUSH By Keyspace as we explore #NFTs and how they can completely transform your customer engagement strategies.

We're grateful to have you as a part of our newsletter community! We hope this week's edition provided you with valuable insights and inspiration for your marketing endeavors. Our goal at Keyspace Studios is to equip marketing professionals like you with the latest trends and insights in digital marketing to help you achieve your goals.

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If you're eager to unlock new avenues for monetizing your audience and building your digital collections, we invite you to schedule a personalized demo with one of our experts. They'll guide you through the possibilities and show you exactly how our platform can elevate your marketing strategy.

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