Archetypes: Your Shortcut to Business Magic
Howie Chan
Founder of Medtech Brand Academy, creator of Legend Letters & the host of the Legend Effect podcast
Unlock the universal secret to building trust and loyalty
Here’s an undeniable truth: We don’t buy products or services—we buy meaning. Think about it. We gravitate toward brands that feel right, the ones that make us feel seen, heard, and understood. But how do they do it? They’ve mastered the art of archetypes.
The concept of archetypes gained popularity through the work of Carl Jung, but Carol S. Pearson, a renowned psychologist and thought leader, brought it into the modern world of branding and business. In her seminal book The Hero and the Outlaw, co-authored with Margaret Mark, Pearson demonstrates how aligning a brand with an archetype taps into deep human desires, forging connections that go beyond transactions.
Today, I’ll show you how to unlock the power of archetypes to attract the right clients and opportunities for your business. This isn’t just about branding—it’s about aligning your business with a narrative that feels authentic, memorable, and magnetic.
Here are the main lessons????
?? Heartset: Natural and Effortless Attraction
???Mindset: You Don’t Sell Things, You Sell Transformation
???Skillset: How to Use Archetypes
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Make your mark, live your legend ????,
Howie
Authenticity is the life blood of every good relationship. Show your true self, cultivate shared values, and be consistent across all touchpoints.
CMO | Driving Sustainable Growth by Balancing Immediate Performance with Long-Term Brand Strategy / A Basset Hound Father
6 天前Fantastic insight. Howie. Yes, NLP is a great way to create bonds and build trust with people you don’t know, but it’s more powerful within a group who knows you.
Leadership Development Coach | Empowering Rising Leaders | Executive Coaching | Team Development | Creating Cultures of Ownership | MBA Instructor
6 天前Focus on active listening to truly understand others' needs and concerns. This builds genuine connections and fosters trust effortlessly Howie Chan
Elevating Leaders into C-Suite Rockstars | 30+ Years Technology Leadership | 2X Salary Growth Expert | Creator of AMP Leadership Framework
6 天前Building trust and loyalty starts with active listening and genuine connections. Remember to show empathy and understanding to strengthen relationships Howie Chan
Your success, my mission | 3x founder & CEO | Former CIO $4B company | DEIB ally | Sharing 24 years of hard-earned leadership & self-mastery wisdom
6 天前Transparency is key. Being open, even about mistakes, shows that you're human, and that’s what builds lasting trust.