AR and VR: The new superpower for the Retail industry

AR & VR is often seen as an escape from the real world. With the ability to transport someone into another realm, it's no wonder that this technology has become so popular for gaming and entertainment. But what if there was a way to use AR & VR beyond just entertainment?

What if we could use it to create immersive experiences in the real world?

This is exactly what's happening in the retail world. Thanks to the growth of e-commerce, brick-and-mortar retailers are feeling pressure like never before. But with AR & VR, they have a way of bringing shoppers back into their stores.

AR & VR can be used to create immersive experiences that go beyond what you can experience on a computer or phone screen. With this technology, retailers can transform their physical spaces into virtual worlds, giving shoppers a new way to experience their products.

Imagine being able to walk through a virtual version of your favorite store…

You could explore every aisle and product without having to leave your home. This is the power of AR & VR.

Retailers are already starting to take advantage of this technology. One company that is doing this well is IKEA. IKEA has created an app called IKEA Place that allows users to place virtual versions of IKEA furniture in their homes. This app has been downloaded more than 3 million times, and it's just one example of how AR & VR can be used in retail.

There are many reasons why AR & VR is a great solution for retailers…

First, it's a great way to attract shoppers' attention. With so much competition online, it can be hard for retailers to stand out from the crowd. But with AR & VR, they can create unique shopping experiences that shoppers won't find anywhere else.

Second, AR & VR can help retailers reduce costs. By allowing customers to explore products online before buying them, retailers can reduce the need for returns and refunds. This not only saves money but also reduces the amount of waste produced by traditional retailing methods.

Finally, it can help retailers stay competitive in a post-pandemic world. Thanks to COVID-19, traditional retail is experiencing a slowdown like never before. But with AR & VR, retailers can bring shoppers back into their stores.

Final Thoughts

The use of AR and VR in retail is still relatively new, but early data suggests there is potential for AR and VR to be very successful tools for retailers. A study by Dimension Data found that 43% of customers who used VR while shopping online were more likely to purchase than those who did not use VR. In addition, a study by RetailNext found that stores that used AR and VR technology saw an average increase in sales of about 35%. These findings suggest that AR and VR have the potential to be very successful at increasing sales for retailers.

AR and VR offer a way for retailers to provide an immersive experience that cannot be replicated online. These technologies can completely transform traditional retail spaces into something more engaging for customers, thus helping to bring retail back into the game after the pandemic. The growth of e-commerce has put pressure on retailers to find ways to provide an immersive experience that cannot be replicated online. AR and VR offer a way for retailers to do just that.