AR Rahman’s Le Musk: A Revolutionary Step Forward With Immersive Technologies

A R Rahman needs no introduction. He is India's most popular and respected music composer. A true pioneer and an innovator.

Immersive technologies like augmented reality (AR) and virtual reality (VR) continue to pick up the scale in the entertainment industry. We are seeing more and more examples of their potential.

Rahman’s latest movie, “Le Musk” is a perfect example. The film is a virtual reality experience that takes the viewer on a journey through the life and mind of the title character.?The film was shot using various immersive technologies, including AR, VR, and MR, and it was shown at the Cannes Film Festival. Rahman spoke about the process of making it at the recently concluded International Film Festival of India, Goa.

With virtual reality, audio, scent, and motion all working together, the viewer is completely absorbed in the film. This is a far cry from traditional movies, which use a single sense (vision) to engage the viewer.

It is a revolutionary step forward in terms of immersive storytelling, and it is sure to pave the way for more and more VR films in the future.

What are some of the ways by which AR and VR are making the entertainment industry more advanced??

1. Enhancing the moviegoing experience: In addition to Le Musk, there have been several other high-profile VR releases in recent years, including “The Martian VR Experience” “ Star Wars: Secrets of the Empire,” and “Jurassic World: Apatosaurus.” These experiences are not only changing the way we consume entertainment, but they are also enhancing the moviegoing experience by making it more interactive and immersive.?

For instance, in “The Martian VR Experience”, viewers are transported to Mars, where they can experience what it would be like to be an astronaut on the red planet. This level of immersion is unlike anything possible before, and it is something that can only be experienced with VR technology.

2. Allowing for new forms of storytelling: In addition to traditional movies and TV shows, we are now also seeing a rise in the popularity of alternate reality games (ARGs) and transmedia narratives. These new forms of storytelling would not be possible without AR and VR technology. ARGs are interactive stories that unfold across multiple platforms and provide players with a unique form of entertainment that blurs the line between fiction and reality. Transmedia narratives, on the other hand, tell stories across multiple platforms, each providing its unique perspective on the story.?

Marvel’s “Agents of S.H.I.E.L.D.: Case Files” transmedia narrative tells its story through comic books, TV shows, online videos, and interactive websites. These new forms of storytelling are made possible by AR and VR technology, and they are quickly gaining popularity with audiences around the world.

3. Enabling social interaction: One of the most important aspects of any entertainment experience is social interaction. We enjoy watching movies and TV shows with our friends, going to concerts with our loved ones, and playing video games with strangers from all over the world. AR and VR technology is now beginning to enable social interaction in previously impossible ways.?

For example, Facebook’s Oculus Rift lets users interact with their friends in virtual environments as if they were there with them. Similarly, Sony’s PlayStation VR enables gamers to play together in virtual reality as if they were in the same room. This social interaction is made possible by AR and VR technology, and it is sure to change the entertainment industry forever.

Final thoughts:

From enhancing the moviegoing experience to enabling new forms of storytelling to facilitate social interaction, AR and VR are changing the entertainment industry in ways we could have never imagined. And this is just the beginning; as these technologies continue to evolve, so will their impact on the entertainment industry.

So sit back, strap on your headset, and enjoy the ride; you’re in for one heck of an immersive experience!