AR & Branding !!!

From shoppable windows to products that come alive in your hand; the worlds of augmented reality and retail have collided spectacularly in recent years.

The retail landscape is overcrowded and customers are becoming desensitized to traditional marketing methods. That’s where augmented reality comes in. As shoppers turn to a blend of online, mobile, and bricks-and-mortar shopping for their convenience, brands and retailers has to think of new and innovative ways in which they can capture customer attention.Augmented reality – or AR – has the power to bring an image, product label or even shop window to life. Customers can see brands and their stock in a new way and engage with them on a completely new level.

It’s creative, innovative, and it works. Customers are lapping up AR integration in store and brands are beginning to take note.