April's Lineup: Generative AI, Research Toolkit, and More!
From Left to Right: Raquel, Brian, Piyush and Craig

April's Lineup: Generative AI, Research Toolkit, and More!

With a quarter of the year already behind us, time seems to be racing faster than clicks on the add-to-cart CTAs. April promises just as much excitement. Dive in and discover what awaits you to make the most of the remaining journey.


??? Exciting Sessions:

Research and Discovery Tools for Experimentation??

Dive into Generative Research with Craig Sullivan , CEO of Optimise or Die, as he unveils his exclusive research toolkit, honed from analyzing 500+ optimization programs. Explore how customers engage with your product, discover top methods for impactful experiments, and receive expert advice for driving innovation.?


The Science of Persuasive Messaging Using AI and A/B Testing

Brian Massey , Managing Partner at Conversion Sciences, dives into the world of AI-powered messaging. Learn how to engage diverse audiences on your website effectively. Plus, discover the best ways to test these changes for maximum impact.


Uncover Insightful User Journey Secrets Using GA4 Reports??

In this session, Raquel Serrano Carnicer , Senior Web Analyst & CRO at LYNX, will show you how to utilize GA4's advanced reports—Funnel Exploration, Path Exploration, User Explorer—to identify bottlenecks and opportunities in the user journey, especially on non-eCommerce websites.


Behavioral Insights to Fuel Mobile App A/B Tests?

The next Product Showcase Webinar focuses on leveraging VWO's session replay & heatmap?features to improve the stickiness of your mobile app. Plus, gain?insights on transitioning from guesswork to making decisions with data.


?? Fresh off the press

Listening to the Clicks

As a business leader, understanding your customers is crucial. Overlooking their input could harm your business. This ebook reveals qualitative research methods that turn conversations into valuable insights.


?? Most popular from last month

Improve your Conversions by Finding Message-Market Fit

In this session, Daphne Tideman outlines a proven path to discovering a message that truly resonates with your target market. It's our most popular webinar from last month, and now the recording and presentation are available for you to dive into. Don't miss out – give it a shot!


?? New Initiatives

Women in CRO Podcast

On the occasion of International Women's Day, we're delighted to introduce our special series, 'Women in CRO' presented by VWO Podcast. This new series highlights extraordinary women leaders, celebrating their achievements and resilient spirit. Get ready for inspiring stories, learn from their journeys, and gain insights from their invaluable work experiences


?? Events

The CMO's guide to: Conversion Optimization

In Bristol on April 17th? Meet Jan Marks , Director, Europe & Latin America, VWO, alongside speakers from Google & Pinterest at The CMO's guide to: Conversion Optimisation. Jan will speak on the topic - Stop Playing Half the Game in Performance Marketing.


ConvEx 2024 by VWO

A free virtual summit by VWO for experimentation and growth teams, offering valuable insights and inspiration from the success stories of brands that embrace experimentation. Early bird registrations are open now!


?? From the community:

The First Known Controlled Experiment

Author: Ishan Goel

Ishan takes us on a journey back to what might be the first known controlled experiment in human history, unveiling the enduring spirit of experimentation that persists even 2500 years later.


That's a wrap, folks!

Intrigued by these optimization strategies? See them in action with a personalized VWO demo tailored to your needs. Schedule a call here.

Your feedback is invaluable! Share your thoughts on this form and help us continue to improve. Happy reading :)


Brian Massey

Conversion Optimization Expert @ Conversion Sciences

11 个月

That's "more" with a capital M.

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