April’s Content Playlist
It's our favorite time of the month again! Welcome to April’s Content Playlist!?
From blogs collaborating with AI to podcast episodes with industry pros on the latest trends and industry best practices, our team has been hard at work creating and curating content to help our subscribers succeed!?
We're thrilled to share our April highlights with you. Let's dive in!
At first glance, GTM and Jenga may seem like they have nothing in common.
?However, when we asked our handy dandy AI tool, Chat GPT, how you can compare the two we were pleasantly surprised with the response we got!?
Much like in the game of Jenga, GTM is all about having a good strategy that will put you in the position to come out on top.?For a more in-depth look at the metaphor Chat GPT came up with check out the blog on DB Central.
At Demandbase, we're committed to empowering revenue marketers with the latest insights and tools they need to succeed in an ever-changing landscape.
?That’s why we made a list of the 20 revenue markets that you should have on your radar!?
These leaders are absolutely crushing it and leading the way for innovation within the field of revenue marketing. Gain some inspiration and take a look at the full list today on DB Central.?
Can’t figure out why your B2B ads are struggling? You’ve come to the right place!?
Quad’s Senior Vice President of Media Analytics, Earl Potter, sat down with the Sunny Side Up Podcast to break down the reasons your ad campaigns may be failing and what you can do to change that.?
Grab your favorite pair of headphones and tune into the episode on DB Central.
With the rise of B2B streaming services (we’re looking at you DBTV), it’s natural to wonder what’s next when it comes to advertising on these services.?
Nielsen’s EVP, David Hohman, joined the Sunny Side Up Podcast to share his insights on the matter and he did not disappoint!?
“Creating content that is a part of the story and not disruptive, which is what the ad pod in TV has traditionally been about, makes it more compelling and engaging, and people are less likely to skip.”
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For more of his expert insights tune into the full episode on DB Central.
What’s a little friendly competition amongst coworkers??
CEO Gabe Rogol, CPO Brewster Stanislaw, and GM of Advertising Gareth Noonan took a stab at a game of Jenga to showcase how Demandbase can help fill in the gaps in your go-to-market strategy!?
Watch on DBTV to learn more about how Account Intelligence can help you develop a solid GTM strategy.
Turn on the wow factor and impress buying committees with our three-pronged approach for B2B DSPs.?
Watch as GM of advertising Gareth Noonan breaks down the key to applying this strategy and why it is effective in the world of B2B advertising.?
Stream now on DBTV.
This week we kicked off our San Francisco Smart Showcase and it’s safe to say that it was a success! B2B leaders from far and wide joined us at The Pearl and got to listen, learn, and connect with one another.?
From our hostess with the mostest Ann Handley to our live steel drum band, customer success stories, and a live demo of our recent integration with Outreach this was an afternoon to remember.?
If you missed out on the event keep an eye out on our social channels and DBTV for recaps of the event as well as on-demand videos of some of the sessions!
We’re so excited to be making our way to Austin in a few weeks for our next SMART showcase.?Stay informed on what’s to come in the SMART series!?
Week End Wind Down:?
That’s A Wrap!
Thank you for joining us for this month’s Content Playlist! We hope you enjoyed our selection of April’s top-performing content.?
If you haven't already, be sure to check out DB Central for even more valuable insights and resources!?
Thank you for your continued support, and we look forward to sharing more with you in the coming months. Have a great weekend everyone! We’ll see you next week.