April Newsletter: Discover the latest industry updates

Welcome back to your exclusive gateway to the latest updates from our dynamic SITA teams. From B2B award insights to engaging B2C initiatives, captivating social and design projects, and compelling video creations, we've got it all covered. Dive in and stay ahead with everything you need to know!

And the award goes to…

The momentum in the lead-up to ICE and during the event itself was quickly replaced by the rush of award entries with submission portals opening for the likes of the SBC Awards North America , CasinoBeats Game Developer Awards, the Women in Gaming Diversity Awards and the EGR Global B2B Awards.

The respective shortlist announcements in April prompted celebrations across our clients who were recognised in numerous categories. Additionally, the awards were cause for internal celebrations too as we were shortlisted in the new PR Firm of the Year category in the EGR B2Bs. We’re delighted to be recognised and look forward to the winner’s announcement in June.

Check out the full EGR shortlist here! ??

Lighting up Liverpool with William Hill ahead of the Grand National

William Hill are the Official Betting Partner of the Grand National Festival – but rather than use this sponsorship to aggressively push for customer acquisition, we wanted to create a statement activation in the race’s home city that would excite racing fans and casuals alike ahead of the world’s most famous horse race.

Working with a projection partner, we created a powerful four minute film projected onto St Johns Beacon in Liverpool city centre – complete with audio and 3D elements – with assets captured on-site and distributed for PR, Social and Influencer use to build the biggest splash ahead of the event.

As for results, we reached 1.4m users across three social platforms while receiving 79k engagements, ensuring we were able to make a substantial splash across both the @WilliamHill and @WillHillRacing channels on the week of the event.

Our video and image assets were also featured in a collection of top-tier racing, national and industry media including Racing Post, At The Races, Racing TV, Daily Mirror, Daily Express, Independent, Yahoo, MSN and PR Week.

Cheltenham Festival Previews for Star Sports

A great example of the all-round marketing service Square in the Air can provide for our clients is the recent work we did for Star Sports around the Cheltenham Racecourse Festival.?

Our talented design team covered a range of deliverables such as printed preview guides, animated affiliate banners, social media graphics, in-shop retail screens and much more.?

We produced the videos in two ratios, one suitable for Instagram reels and one for YouTube, these contained animated assets to highlight Davy Russell’s selections in the races as well as dividing scenes to separate the races within the long-form videos.

White Label Casino Office Shoot

Our video team jetted off to Malta in April for an exciting project with our client, White Label Casinos who wanted to create a few videos for their social media. During the two days, we shot at their Malta office, capturing both the serious side of their business and a few lighter moments. Of course, in true White Label Casinos style it couldn’t all be business; we also shot another fun team video at an offsite location.

Spring Event Season

As the industry gears up for an exciting spring event season, all eyes have been on the line-up of important gatherings. Notably amongst them was last week's highly anticipated SBC Summit Americas in New Jersey, along with the upcoming back-to-back showcases in Malta featuring NEXT.io and CasinoBeats .

SiGMA Brazil 2024

On the run-up to Brazilian iGaming Summit | BiS SiGMA Americas in April we had the pleasure of hosting industry giants OpenBet , Altenar , and Xtremepush on iGFM. The discussion explored the dynamic landscape of iGaming, sharing insights, and anticipating the exciting prospects of the event.?