April in Motion Design

I watched the documentary?A Trip to Infinity?on Netflix recently. I’m not sure why I clicked on it. Maybe I’d spent the last two hours trying to get an answer right on Only Connect, and I thought I deserved further humiliation.?

But after watching the trailer, I was suitably convinced that I could cope.

Thanks to the strategic use of Motion Design, they took a subject almost beyond human comprehension and made it accessible (to all five of my GCSEs).?

Over the next few weeks, I was in contact with the creators,? Jonathan Halperin ?and? Drew Takahashi . I wanted to know how you even approach a project like this. What did it take to get the idea green-lit? Why infinity?

And, if nothing else, I wanted to tell them how much I loved this scene.

Apple in a Box scene from A Trip to Infinity | Christian Stangl

Jonathan and Drew were a blast to interview. Their vast experience collides with their self-deprecating humour to make an entertaining mixture that clearly helps them through the stress and uncertainty of the production process.?

Check out their thoughts, along with some scenes from the film and a nod to all the artists involved.?

I See Coke

I'm a pretty avid Diet Coke drinker.

In fact, King Kong is an accurate representation of me going a day without one.

And it's not just me. We've had lots of people commenting on this eye-catching (mouth-watering) spot from Believe.tv

Be the Early Bird

I loved this piece from STUDIO AKA .

It's simple, clear, and effective, sharing an important message in a lighthearted way.

You get much more leeway when you're not using humans in this sort of marketing. As the viewer, it doesn't make it any less relatable, but it does often make it much more palatable.

26 Years of IF

This was actually supposed to be "25 years of IF" (which would have been satisfying for my OCD) but as you can see, I've been chasing this one down for a while!

We started Studios Stories around two years ago to share the origin stories of creative studios directly from their founders.

Since then, we've published 3 years of Whojo - 3D & 2D animation studio | 10 years of Flipbook Studio | 15 years of Awesome Inc | 20 years of Perception , and now, 25 *coughs* 26 years of Imaginary Forces .

(Their Rise of the Pink Ladies title sequence also got a lot of love this month).

Blay Studio

Shout out to JM Blay , who made the cut on three Maxon reels this year.

One of the pieces used was the Dare To Roam launch campaign.

Finally

Ever wondered what Ghostwriting is? No? Don't bother reading this then.