April - Insights & Updates

This month, it’s all about podcasts! In this newsletter, we update you on how we are bringing the latest PR and marketing trends, combined with industry insights, directly to you.

Connected Communications

In April we celebrated the?launch of Connected Communications, a brand-new B2B tech podcast hosted by the team at Proactive PR. Find it on Spotify here.

Sharing industry trends, PR strategies and marketing tactics, Connected Communications features industry experts, leading communications professionals, and a host of other guest speakers to provide engaging conversations and practical takeaways. Additionally, special event episodes will offer insights and analysis on key developments from global industry exhibitions.

In our first month, we’ve given listeners a whole host of topics to explore, including:

• What every marketer needs to know about the upcoming Google SGE.
• How to build a successful event – a FTTH Council Europe Conference special.
• The state of the altnet market in 2024 – an INCA - Independent Networks Co-operative Association point topic report special.
• What’s holding back consolidation in the UK fibre market – a Total Telecom Connected North special.

Landing in the charts in its opening week, Connected Communications ranked in the top 15 technology podcast chart 2024. With an impressive number of listeners, impressions, and followers over the course of its launch, we’re excited to build on this success. We have got a range of topics coming up, delving deeper into the telecoms, satellite and security sectors as well as covering topics like events tips & tricks, branding and competitor analysis.

Follow Connected Communications here to be updated as we release new exciting episodes.

The power of podcasting

As we have experienced with the launch of Connected Communications, podcasts can be incredibly powerful in connecting with your audience in a more engaging and intimate way than ever before.

With current active podcast listeners sitting at 504 million globally, this is only set to grow with more brands considering podcast as a new tool in creating that all important library of touchpoints. But what are the dos and don'ts of launching your own podcast? Our digital marketing lead Conor Woodhall highlights the key factors brands should consider when launching a new podcast. Read his latest blog here.

Client highlights

• ACOME Group announced that its cabling solution has helped Fibrus speed up its fibre installations, now reaching 354,000 premisses passed, as seen in The Fast Mode – read here.
• Space Leasing International (SLI) , the aerospace subsidiary of the Libra Group, signed a new lease agreement with RBC Signals. As part of the agreement, SLI will acquire a ground station in Pite?, Sweden, leased to RBC Signals and incorporated into its global network of over 80 ground antennas. As featured in SatNews – read more here.
• HUBER+SUHNER launched a new sustainability initiative, which will see the number of single-use plastic bags used fall by 2.2 million per year and cut CO2 emissions for fiber optic cable assemblies by 50%, as seen in Packaging Insights . Read here.
• HomeGrid Forum welcomed OLEDCOMM CEO Benjamin Azoulay as the New LiFi Task Force Chair, aiming to drive continued market growth and interoperability of LiFi technology, as featured in The Fast Mode . Read here.
• The Broadband Forum ’s OB-USP-Agent project team announced its new open source software, dubbed the Heron release, that simplifies the integration between application vendors and Customer Premises Equipment (CPE) firmware vendors, as featured in Light Reading Eurobites. Read more here.
• InCoax Networks AB was featured in Broadband Technology Report as Business Development Director, Helge Tiainen discussed how Multiple Service Operators (MSOs) can adopt an integrated FTTH and MoCA Access solution to maintain their broadband market share. Read here.

Upcoming events

As the exhibition season begins to wind down, we still have a couple important events coming up in May. As well as our team supporting our clients at events like ANGA COM in Cologne, Germany, our Marketing Director Jade Hush will be on-site in Dubai at the Critical Communications World and CABSAT exhibitions.

If you are exhibiting or attending CCW or CABSAT, feel free to contact Jade directly on [email protected] to book a meeting to discuss how Proactive PR can assist in elevating your existing communications strategy.