April Insights: GenAI & Digital Transformation
As we step into spring, a season synonymous with growth and evolution, let's explore some transformative ideas and concepts from the power of Generative AI in marketing to discussing Public versus Private AI and outlining how to turn digital transformation challenges into opportunities.
Before we delve into April insights, don't forget to secure your copy of The Ultimate GenAI Guide, a 60+ page guide that contains everything a senior leader needs to successfully implement GenAI in their organisation—in an easy-to-understand format and jargon-free language.
Featured Insights by Calls9
How GenAI Transforms Marketing: Case Studies, Benefits & Limitations
Discover how GenAI is revolutionising marketing by enabling hyper-personalisation, streamlining efficiency through automation, and delivering data-driven insights for precise decision-making. Delve into GenAI's transformative impact, highlighting benefits like enhanced customer engagement, liberating marketing teams from routine tasks, and providing actionable insights from vast data analyses. Learn success stories from industry leaders like Zalando, Carrefour, and Google Shopping, illustrating GenAI's capability to offer personalised shopping experiences, customised recipes, and virtual try-ons, respectively. Challenges, including quality control and navigating ethical concerns regarding data privacy, are also addressed, underscoring the need for human oversight and transparent data practices to maintain customer trust. Read it here.
Public AI, Private AI, or Both?
Explore the emergence of Private AI in response to challenges posed by the extensive usage of Public AI tools like ChatGPT. The blog contrasts Public AI's accessibility and broad application against Private AI's customisation and security and introduces a hybrid approach that combines the strengths of both to enhance innovation, privacy, and operational efficiency. Learn how businesses can leverage Public AI for general tasks and Private AI for sensitive, proprietary functions to gain competitive advantages while ensuring data protection and privacy standards. Read it here.
From resistance to resilience: Overcoming digital transformation challenges
A deep dive into the elements distinguishing successful digital transformations from those falling short. With only 16% achieving long-term success, we examine the challenges of overcoming organisational silos, dependency on legacy systems, risk-averse cultures, limited funding, talent shortages, and cybersecurity risks. Discover the five pillars of success: visionary leadership, empowering a future-ready workforce, cultivating a digital culture, implementing digital-first tools and processes, and dynamic communication strategies. Read it here.
A Senior Leader's Ultimate Guide to GenAI
Explore The Ultimate GenAI Guide by Calls9, tailored for business leaders seeking to understand and harness GenAI. This resource demystifies GenAI, offering clear, jargon-free insights and actionable advice for its strategic application across various sectors. Learn about GenAI fundamentals, its potential to revolutionise industries, and the process of creating a GenAI strategy for competitive advantage. The guide covers building successful GenAI solutions, writing effective business cases, and addressing technical, regulatory, and ethical challenges. It features thought leadership, use cases across sectors, industry statistics, practical tips, and essential tools like checklists, templates, and comparison tables to facilitate GenAI implementation. Aimed at empowering leaders for immediate action, this evolving guide is poised to stay abreast of technological advancements, regulations, and industry insights. Access it here.
Upcoming events in April
The event season is on! Calls9 is participating in several events this season, with four upcoming in April, feel free to join us: