April HCP Insights for Pharma | Learn about Digital Opinion Leaders and pharmacists’ digital behaviours.
Tracking digital behaviours and how HCPs are influenced online highlights new engagement and communication opportunities.
This month you can learn from pharmacists’ use of social media, how different DOL archetypes are influencing Women’s Health and Cardiology and detailed discussions on Schizophrenia causes and treatments:
All the best,
Luke
Associate Head of Digital Marketing
Join us at Next Pharma Summit in two weeks time!
Jamie Doggett, Associate Director of Research, and I, will be taking in the sights and all things new at the Next Pharma Summit a conference dedicated to people passionate about Pharma and all around Digital, Commercial, Medical Affairs, Tech and more.
eBook: Activating Digital Opinion Leaders
If you are an innovator or pioneer leading change in how the healthcare industry engages with HCPs in our digital, multichannel and omnichannel age, this white paper is for you.
White paper: Rising Star Digital Opinion Leaders
This white paper looks at the next step in DOL engagement – identifying healthcare professionals (HCPs) who are on the path to becoming a DOL.
How pharmacists use social media
In a recent analysis of pharmacists’ online conversation we’ve uncovered three key ways pharmacists use social media.
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Online HCPs divided on schizophrenia causes and treatments
Our research shows how HCPs talk of new treatment hope, debate cannabis connection and raise stigma and diagnostic challenges.
Five women are the leading DOLs in Women’s Health advocacy and excellence
Five influencers were identified from over 10,000 online HCPs who posted more than 50,000 social media posts on X (formerly Twitter) discussing the topic of women’s health.
The DOLs at the forefront of cardiology
We identified five DOLs who were influencing their HCP peers. Each DOL demonstrates a different area of expertise and leadership in the field of cardiology.
Digital HCP tracking updates
Discover what healthcare professionals think about pharmaceutical products and their manufacturers, as it happens, through our monthly tracking updates.
We're here to help
If you would like to ask any questions about what you have read or you have a topic you would like us to look into then get in touch either by replying to this email or via [email protected].
To get in touch about how the insights from HCPs' online conversations could?support you right now, please fill out our enquiry form at creation.co/enquiry.