April Edition

April Edition

In this edition...

  • Discover the PR audience that no one is talking about
  • Get ready for budget night with some PR tips and tricks
  • Explore the Australian Dog and Cat Lover media outlet

... and more


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If you go to Google right now and ask “how to build a PR audience”, you’ll find over 99 million results and some great articles on the first page.

But there’s one problem. One thing that all of these top articles have in common.

None of them talk about journalists or the important role they play as an audience for your PR. So, we’re going to talk about them and shed some light on how to identify, engage and target them to improve your PR outreach.

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The Art of Budget PR: How to make your message heard and your voice count

The federal budget announcement is one of the most high-profile events in the political calendar, and it presents a unique opportunity for organisations to gain media coverage and share their policy positions.

However, with so many stakeholders vying for attention, it can be tough to know where to start or how to best approach your PR efforts. Here are some tips to make sure you get the most out of your budget PR comms.

Read more >>


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"If only 1 out 6 new pet owners chose to adopt rather than buy, it would help us get to “zero euthanasia” in Australia."

In our latest outlet spotlight, we explored the Australian Dog Lover and Australian Cat Lover digital magazines to discover their origins and potential pitching opportunities.

Read more >>


Save the date

Important media dates and events that may be worth noting.?

Medianet has unparalleled access to the events newsrooms are planning towards. Download the?2023 Media Events Calendar?for more upcoming dates.?

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