April in Digital - Digital Updates, Fresh Insights from the Team & a New Website for Freshlay ??
This month, we are sharing the latest digital highlights from the advertising market growth to typography trends, accessibility updates, and social strategies. And don't forget to check out our new work for Freshlay – come take a look!
Trending Now ??
Industry news you have to know:
Our designers loved the RSPCA's new rebrand marking its 200th anniversary. This effort includes a new brand identity, emphasising inclusivity and inspiring involvement to create a better world for animals.
Tim Bajarin believes social media will become more specialised in the future, catering to specific interests and communities, potentially leading to a decline in major platforms like Facebook and X.
The UK advertising market reached ￡36.6bn in 2023, but adjusted for inflation, it contracted by 1.2%. Despite this, ad spend is forecasted to rise by 5.8% in 2024 to ￡38.8bn, with online formats dominating and sectors like retail and services increasing their spend.
Expert Opinions ??
Monthly insights and thoughts from the tda! team. ??
Typography Trends for 2024: Making Text Speak Volumes ???
Our Senior Designer Paulina walks you through the hottest trends of Typography for 2024 - fonts that are cool, accessible, retro and bold. Read here.
领英推荐
Trending now: strategies for staying relevant on social media??
Our Social Media Manager, Viktoriia, highlights everything you need to know to make your social game strong. Think everything from branding and audience analysis to following trends and embracing video content. Read it all here.
tda! Accessibility Training: empowering accessibility in digital experiences ??
Our design team recently participated in a two-day accessibility training organised by 汇丰 in collaboration with Hassell Inclusion , focusing on UX and visual design accessibility. See our highlights here.
New Work ??
We recently teamed up with Freshlay for an egg-ceptional website overhaul! ??Our collaboration created a user-friendly shopfinder, an egg tracker for farm-to-table transparency, and a delectable recipe page. From sleek design to functional features, the new site perfectly mirrors Freshlay's premium egg experience.
That’s it for April! Drop us a line at [email protected] if you need anything digital, or even if you just fancy a quick business natter.