April 2024 - Are you overthinking your marketing?
Jennifer Denney ??
I help business owners and marketers alike understand the funnel of building a business online. Founder of Elevated Marketing Solutions - Digital Marketing Strategist
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The Cost of Overthinking and Underthinking Your Marketing
Striking the right balance between deliberation and action can often feel like walking a tightrope. Marketers frequently encounter: overthinking and underthinking their strategies. Each of these extremes can significantly impact the effectiveness and efficiency of your marketing efforts, potentially costing time, resources, and lost opportunities.
TikTok Metrics that Matter
While the metrics on TikTok are different in some ways than other social media platforms there are a lot of the same metrics used across the board. TikTok is its own platform with its own algorithm.? So while some metrics are the same there are others that will distinctly tell you if your TikTok videos are doing well.? Like with any platform, there are also metrics that are specific to organic posting and paid ads.? In the space too there are some of the same metrics.? Let’s dive into what you need to know for metrics.
How organic and paid social media work together
Understanding and leveraging the synergy between organic and paid social media strategies is important for brands aiming to maximize their online presence and engagement. 93% of internet users are using social media whether they are engaged with comments, likes, shares, or ghosts that just scroll.? Gone are the days when businesses could choose between focusing solely on organic reach or investing exclusively in paid advertisements. The evolution of social media algorithms and user engagement patterns necessitates an approach to utilizing both strategies effectively.
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6 个月Great Article!