April 2024

Hey there, Marketers! ??

Spring has sprung in the Nordics, bringing with it brighter days and fresh inspiration. As you soak up the sunshine, we've gathered some juicy topics just for you. ??

This month, we're dishing out tips to reignite your creativity and shining a light on quality metrics you won't want to miss. And guess what? We've got some exclusive insights into our talented Danish team! ????

Warm regards, Readpeak Team

Having a hard time creating creatives??

We've got your back!

AB testing is the name of the game when it comes to optimizing your campaigns, and guess what? We've simplified the whole process for you. With our platform, testing becomes a breeze as it automatically identifies the top-performing landing pages, articles, and ads across various publisher sites. ??

Forget about chasing after that one perfect creative. Instead, aim for a range of 3 to 8 different versions, mixing up headlines and, where applicable, images.?

This strategy turbocharges your AB testing efforts, leading to a substantial uptick in CTR and ultimately driving superior campaign performance and engagement levels for you.

Still not feeling creative?? Give our AI Ads a spin and take the hassle out of ad creation. Simple and effortless! ??

Focusing on Quality Metrics for Advertising Success

In the ever-evolving world of advertising, quality reigns supreme. Forget about the numbers game – it's all about those tangible quality key performance indicators (KPIs) like time spent on site and mid-funnel conversions.???

For you, it's about prioritizing quality metrics over mere traffic volume that falls flat when it comes to engagement and conversions. Invest your efforts in creating valuable, tailored content that speaks directly to your audience. Craft ads that hit the mark with your demographic instead of casting a wide net that misses the mark for everyone.

If you want to ensure that you're hitting your quality goals, don't forget to utilize our script or S2S setup. This will provide you with even deeper insights into the success of your campaigns. ??

??Get ready for #OMR24 ????

The ultimate festival for digital enthusiasts, happening on May 7th & 8th in the vibrant city of Hamburg, Germany.

If you're planning to join the festivities this year, be sure to swing by our booth A3 C08 and catch up with Daniel Holm , Dennis Beivers , Felix Mensing or Ville Veikkolainen for a chat! See you there!

??Calling all Finnish marketers! ????

Our very own Finnish Country Lead, Sarianna Haakana , is gearing up to participate in a webinar on April 23rd, organized by MarkkinointiKollektiivi. Don't miss out – register now and dive into the latest tips and tricks for mastering effective native advertising!?

Just a heads-up, though: The event will be conducted in Finnish.

Register here: https://bit.ly/49DqEFF

And last but certainly not least – it's time for our Team Denmark to take the spotlight! Let's give a warm welcome to Thomas H?yer Haug Hartmann ! ????

1?? What's your role at Readpeak and how long have you been with us?

I am Business Director / Country Manager in Denmark and I have been with the company since December 2021, so I am already a seasoned employee with Readpeak.

2?? What's your favourite part about working at Readpeak?

I love the fact that we are pioneering an already existing product and doing it by raising the bar when it comes to quality, transparency and efficiency.

3?? What do you enjoy doing outside of work?

I have a lot of passions outside of work from DIY projects and travelling, but the one that I would like to highlight here is my work as a volunteer football coach for a large group of 13 year old kids. Making a positive impact in their lives and contributing and giving back to the local community is such a fulfilling task, that I have become dependant of this work.

4?? If you could have dinner with any historical figure, who would it be and why?

Oh there are so many interesting and relevant historical people that I would love to have dinner with. The thing is, if we forget our history we will repeat it, and that includes the dark times in our history. Given where we are today with war and conflicts taking place and a turn towards nationalism and protectionism I would love to have a chat with Churchill and Rosevelt who through resilience brought peace to Europe and Anne Frank who was a innocent victim of this nationalism, protectionism and wars, so we can re-learn to seek international cooperation and peace.

5?? What's your favourite quote or motto that you live by?

Well, this one is difficult, but it is actually a line from a Danish song that goes; “Kys det nu, det satans liv. Og grib det, fang det”. Translated it would be: “kiss it now, that goddamn life. And grab it. Capture it”. So basically Carpe Diem - just with a lot more passion - and urgency to live your life while you are living it.

6?? What's one thing on your bucket list that you're determined to accomplish

Most of the things on my bucket list are related to travelling, but in this case I will not limit it to just 1 thing. Travelling, with my family, to French Polynesia and the unspoiled nature and society you can find there is one.. The other is a trip to Argentina, and long night filled with Tango, Chile, Peru and Costa Rica…