April 2023
HOW GLOBAL WELLNESS TRENDS?WILL IMPACT THE FUTURE OF FITNESS
The?2023 GWS trends report?revealed that big wellness ?? changes are here and they’re real, but even they were surprised by the wellness momentum.
Particularly “extraordinary” is just how profoundly consumers have changed their perception of what ‘true wellness’ is ??. Consumers now seek more science, they’re less selfish, and they want solutions that are science ?? based, meaningful and really work.
So what does this mean for health and fitness providers? What are the wellness trends that will shape our products and services in 2023??
???Read more?about the?TOP GLOBAL WELLNESS TRENDS IMPACTING FITNESS.
?CHECKLIST FOR?LAUNCHING A DIGITAL FITNESS EXPERIENCE
So, you’re looking to take the digital plunge in 2023, but you aren’t quite sure what it will take to launch ?? a digital fitness experience? It’s easy to migrate your fitness business to a hybrid model with this handy checklist ??.
In the past, members only had a choice of scheduled live fitness classes during peak hours. Now, a hybrid model transforms fitness by allowing members to access virtual fitness classes and digital ?? fitness content in addition to your live classes. They can experience fitness when and where they want it. You don’t have to wait for a class, you can work out or learn any time ? and any where.
???Checkout the checklist.
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14 TIPS TO GENERATE?NEW FITNESS REVENUE STREAMS
How reliant is your gym or fitness ??? centre on membership dues? Diversification of your fitness revenue ?? streams not only allows you to maximise profitability at your gym, but also leaves you less susceptible to market volatility.?
Adding new fitness revenue streams shouldn’t be about squeezing every last buck ?? from your members, nor about pushing your business into areas that don’t fit your brand. Your focus should be on creating fantastic, customer-centric experiences ?? and products that meet actual member needs and add real value to their relationship with you. By creating more opportunities for them to engage with you while being true to your brand, customers are happy to engage in more genuine ways rather than a blatant money-spinner.
???Learn more about?these tips?for fitness centres to generate new fitness revenue streams.
??THE WEXER?PODCAST
On this episode of the Wexer Podcast?Felicia Alexander,?Title Boxing Club’s Chief Revenue Officer and Co-founder and President of?BoxUnion,?shares ??how to elevate your fitness business, release the raw energy ?? of digital content in just the right doses, and stay relevant in the ever-changing fitness landscape.
???Listen now.
Wexer