Appvertiser Mobile Marketing Weekly 8/15/24
Hagop Hagopian
Founder & CEO at Appvertiser (Growth Marketing through Conversion Optimization & Data AI) | I help businesses grow through modern techniques of performance marketing | Formerly Growth Marketer at Zynga
1. Moloco Admon SDK: A Game-Changer in Mobile Monetization
Moloco has unveiled its Admon SDK, designed to empower app developers with advanced monetization tools. By leveraging Moloco’s machine learning algorithms, the SDK promises to optimize ad revenue and user experience seamlessly. Discover how this new tool could redefine your app monetization strategies.
2. AI and ML: The Future of Targeted Advertising Without Cookies
As third-party cookies continue to phase out, the advertising industry is turning to AI and machine learning for precise audience targeting. This article delves into the evolving landscape, highlighting the innovative approaches brands are adopting to maintain relevance and effectiveness in a cookie-less world.
3. Eric Seufert on CPA Bidding: Marginal vs. Average – Which is Superior?
Eric Seufert weighs in on the ongoing debate between marginal CPA and average CPA in bid optimization. Which strategy yields better results for user acquisition teams? Dive into his insights to understand the nuances and make informed decisions for your campaigns.
4. Custom Audience Creation in Google Play Console: A New Frontier
Blog by Appvertiser
Google Play Console now offers custom audience creation, providing app marketers with new ways to target users based on specific behaviors and characteristics. This feature could significantly enhance your app marketing efforts by enabling more personalized and effective campaigns.
5. Apple’s EU Fees on Link-Out Payments: A Controversial Move
Apple has announced plans to charge a fee on the new link-out payment feature in the EU, sparking debate among developers and regulators. As Apple continues to defend its App Store policies, this move could have significant implications for app developers relying on external payment methods.
6. Meta’s Move Towards Third-Party Attribution: A Small But Significant Shift
Meta is slowly opening up to third-party attribution, marking a notable shift in its approach to data transparency. This change could provide advertisers with more insights into the effectiveness of their campaigns across Meta’s platforms.
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7. Meta’s New Ad Features: Boosting Campaign Efficiency with AI and Customization
Meta has launched advanced tools to optimize advertising campaigns, focusing on customization and precise targeting. Key features include Conversion Value Rules, allowing advertisers to prioritize specific audiences and conversions, and a new opt-in attribution setting for tracking incremental conversions. These updates, driven by AI and integrated with external analytics like Google Analytics, aim to enhance campaign effectiveness and provide a clearer understanding of ad performance across multiple channels.
8. Apple: The Dark Horse in Adland
Apple’s quiet yet significant strides in the advertising industry have positioned it as a formidable player. Explore how Apple’s approach to privacy and innovation is reshaping the digital advertising landscape, making it a key player to watch.
9. Global Gaming Market’s $250 Billion Rebound by 2025
The global gaming market is projected to hit $250 billion by 2025, rebounding from recent downturns. This article explores the factors driving this growth and what it means for developers, investors, and the gaming industry at large.
10. Stock Market Collapse and Its Impact on the Gaming Industry
Great article by Michail Katkoff
Recent global stock market fluctuations have sent ripples across various industries, including gaming. This analysis delves into the causes of the collapse and what it could mean for the future of gaming companies and their investors.
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