Apps must comply with the Deceptive Ads Google Play policy update I App Snacks

Make sure you comply to Google Play’s deceptive ads' policy by the end of January!

What does this mean for your performance marketing team?

• Ads must not simulate or impersonate the user interface of any app feature. It must be clear to the user which app is serving each ad.
• Transparency regarding user data handling (effective immediately).
• More clarity on requests for permission and APIs that access sensitive information for users.

Get all the information on the new policy updates by?Google on their Play Console Help.

Cheers,

Rebecca Del Vacchio