"Apps don’t heal people but communities do"

In our fourth episode, we spoke with Ben Wilkins, co-founder and CEO of Good Boost. Ben shares Good Boost’s journey from a community research project to its upcoming app launch in our interview. We discussed the importance of revenue stream for sustainable social enterprises, the behavioural deficit in changing lifestyles and the need for a paradigm for every social impact making companies measure social impacts. So join us on the episode and listen to what Ben shares!

Key Takeaways from Ben’s Episode:

1. The technology could make rehabilitation more accessible?
2. Apps don’t heal people, but people do!?
3. Emotional connection, support and social contract are key for building long-term habits! When we are motivated by other people, peers and connections, we are more likely to form a lifelong healthy habit.?
4. Accessibility is fundamental, but accessibility alone is not going to solve the health challenges of the 21st century.
5. Lifestyle modification and adaptation are crucial to solving our current healthcare challenges.?
6. Our behaviour deficit - even if we know what is good for us in the long term, we still don’t do it as we are enticed by the more immediate pleasures.?
7. Building an app is not enough, the focus should be on how to help people to build lifelong habits.??
8. Putting information out there does not lead to behaviour change, because we are not rational all the time.?
9. The key advice is to understand the problem that you are trying to solve. If you don’t, speak to people who do!

Listen to the full episode here: https://open.spotify.com/episode/36jFChgvWoejwDhmFP3I0W?si=ed22a822c22d4447

Good Boost is a social enterprise that provides affordable and accessible therapeutic exercise programmes through cutting-edge technology.?

Stay connected with Ben: https://www.dhirubhai.net/in/ben-wilkins-07486360/?

Find out more about @GoodBoost: https://www.goodboost.ai/.?

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Spotify: https://open.spotify.com/show/0KCp6f0p6hXef4Y5cO8Z12