Appraise Strategy: Purpose
Mark Bilton
Independent Chair | Strategist | Leaders' Advocate | Advisory Board Creator | International YPO Facilitator | YPO Emeritus Ambassador.
Purpose can be short term as well as long term. Yes, you do need an overriding purpose for an organisation if it's to be ultimately successful, but a short-term purpose can serve equally well. When I was Group MD at Gloria Jeans Coffees there was a lack of direction and clarity and the original sense of purpose had been lost. To turn the organisation upside down and restore its sustainable model, we needed to get health back into the average store. And so, our purpose drove our strategy, an organised set of actions focused on franchise partners success. Pressure points appeared in areas where they hadn't been. It ensured that franchise partner health became a priority and that the other parts of the organisation that didn't serve that objective, or came under pressure when we delivered that, needed to be addressed.