Appointment Setting vs Sales Development: Key Differences

When exploring the world of sales and business development, you’ll likely have come across the terms ‘appointment setting’ and ‘sales development’. In fact, they’re often used synonymously with one another. While there may be some similarities, appointment setting and sales development have some key differences, unique processes and likely outcomes.?

Understanding the main differences between appointment setting and sales development is vital when it comes to choosing the right strategy for your revenue growth efforts. After all, you don’t want to invest in one service only to realise the other was likely the better option for you. Below, we explore the ins and outs of both appointment setting and sales development, outlining the aforementioned differences, benefits and strategies to help you take your sales strategies to the next level.

• What is appointment setting?
• What is sales development??
• What’s the difference between appointment setting and sales development?
• What are the duties of an appointment setter?
• What are the duties of a sales development representative?
• Appointment setting vs sales development: which is the right option??

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Enabling Sales Success: Inside the SDR Academy Journey with Lars Nilsson

While ongoing training is commonly acknowledged as essential for elevating sales teams, some businesses are raising the bar with the establishment of internal sales academies.

Get ready for this episode of B2B Revenue Acceleration, where Aurelien Mottier (Co-Founder and CEO at Operatix) sits down with Lars Nilsson (VP Global Sales Development at Snowflake).

They explore the fascinating journey of the SDR Academy at Snowflake as Lars shares the inside story of how it's revolutionizing the sales world. Lars and Aurelien explore the motivation behind creating the SDR Academy and how it aims to eliminate the challenges faced in the traditional SDR-to-AE transition.

Discover the vital topics covered in the academy and the typical program duration, offering a sneak peek into how Snowflake is investing in its sales development.

Lars also imparts expert advice on designing effective sales academy programs, serving as a guiding light for companies aiming to implement their own. The conversation takes a deep dive into the strategies companies can employ to keep their SDR academy programs aligned with the ever-evolving sales landscape.

Discover how investing in a sales academy can elevate the success of your SDRs in this episode of the B2B Revenue Acceleration.?

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Act swiftly - the last chance to enter is October 27th, and the lucky winner will be revealed on November 1st! Don't let this golden opportunity slip through your fingers! ??