Appointment Setting vs. Sales Development: The Key Differences

When exploring the world of sales and business development, you’ll likely have come across the terms ‘appointment setting’ and ‘sales development’. In fact, they’re often used synonymously with one another. While there may be some similarities, appointment setting and sales development have some key differences, unique processes and likely outcomes.?

Understanding the main differences between appointment setting and sales development is vital when it comes to choosing the right strategy for your revenue growth efforts. After all, you don’t want to invest in one service only to realise the other was likely the better option for you.

In our article, we cover:

• What is appointment setting?
• What is sales development??
• What’s the difference between appointment setting and sales development?
• What are the duties of an appointment setter?
• What are the duties of a sales development representative?
• Appointment setting vs sales development: which is the right option?

Click the link below to read the article now. We explore the ins and outs of both appointment setting and sales development, outlining the aforementioned differences, benefits and best practices to help you take your sales strategies to the next level.

Educating TOFU Buyers in the B2B Landscape with Andy Binkley

Are you navigating the ever-evolving world of B2B sales and marketing, wondering how to captivate your TOFU (Top of Funnel) audience effectively? Or perhaps you’re curious about the shifts in B2B buyer education over the past few years?

This episode of the B2B Revenue Acceleration podcast covers all of this and more. Catarina Hoch (VP Global Marketing of Operatix) sits down with Andy Binkley?(Co-founder of Tourial) to delve into the evolving landscape of B2B buyer education, with a particular focus on the crucial TOFU (Top of Funnel) stage.

Discover how the dynamics of B2B buyer education have shifted over the past few years and the key drivers fueling this transformation. Andy shares invaluable advice for businesses aiming to enhance their strategies and close the gap at the top of the funnel, offering his best practices to ensure success.

Catarina and Andy explore the latest trends and innovations in B2B buyer education designed to bridge the knowledge gap for TOFU buyers. They cover everything from metrics and KPIs to measuring success to preparing for the future, offering a complete overview of the topic.