??????  Applying the Magician’s Perspective to Create Consequential Experiences
Art by Fabrini. fabriniart.com

?????? Applying the Magician’s Perspective to Create Consequential Experiences

Beyond mere technique, creating compelling magical performances requires strict attention to these elements:

?? Understanding the moment (knowing your audience!)

?? Influence of the narrative (story)

?? Audience Management (AKA Misdirection)

?? Power of varied repetition applying different methods or techniques

??Creating Wonder & Emotional Connection

It’s not surprising that these same elements can be found in highly effective marketing and advertising campaigns. But a closer look might raise an eyebrow or two.? Next week, I’ll be discussing where we can find misdirection, for example, in notable marketing campaigns.

In the meantime, feel free to comment.

Have a magical week!? ? ??????

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Jeff Sigel

AI Marketing CEO at Twinning Edge | Trust Builder | Podcaster | Middle Management Author, Speaker, Trainer & Coach | Leadership Enthusiast

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Ben Train

Corporate Comedy Magician. International Speaker. As seen on "Penn and Teller: Fool Us".

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