Applying CX Principles to Your Federal Proposal Process

Customer Experience (CX) is a holistic aggregate of your experiences with an organization. CX is a critical component that drives our day-to-day experiences and subconsciously (or consciously!) impacts what vendors, brands, products, or organizations we choose to deal with.

While CX is commonly considered an element only important to product marketing and sales, it is also directly related to business and proposal development in the Federal Contracting space.

Why? Because CX is directly linked to the fulfillment one feels throughout the process.

Feeling like your proposal process could be more effective? Is your team experiencing burnout?

It may be time to re-evaluate your proposal development journey.

Here are four CX principles you can directly apply today.

1. Co-Create Everything
2. Establish a North Star
3. Get Consistent
4. Apply Testing and Measurement

Want to learn more? Check out our latest episode of The Shred.

This episode was brought to you by our sponsor, NuAxis. NuAxis has partnered with The Pulse to help small businesses get ahead of the curve.