Applied AI split from GenAI, SMS revival through RCS, 3rd party cookies are here to stay but it doesn't matter at all.
Grzegorz Blazewicz
Salesmanago Founder & Board Member, Entrepreneur, Advisor, Investor.
- McKinsey separates GenAI from Applied AI (predictive analytics, machine learning) in its latest (nicely built) report on tech trends
- RCS will replace SMS with 66% of online retailers using SMS / Text messaging and expect more from this channel
- Average consumer checks their phone 155 times per day and 70% of consumers opt in for brand SMS comms. this explains why this channel is getting more and more exciting
- Third Party Cookies are here to stay. Google will not deprecate them. But it doesn't matter anyway in 2024
- Composability is not just a buzzword: 51% of decision makers think that API is very important when choosing martech software and 23% think it’s important. Martech APIs will become crucial for the deployment of AI Agents
- Still most of CDPs have disappointing packaged connectors
- Marketers should care about Data warehouses
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2 个月The Fake mean Of Play to make:Gratis
??Digital Marketing Expert & Ecommerce Specialist??| Marketing Automation with AI??| Customer Data Platform??
7 个月Great summary, thanks. ??