Application Strategy Summit VIC 2023 - Speaker Q&A

How do you promote the importance of tech debt reduction when it's not visible or valued?

You need to find a way to articulate the value of tech enablement work (tech debt has horribly negative connotations) that resonates with your various business stakeholders. Even if the work offers indirect value its worth calling this out because tech enablement should increase system efficiency and safety which usually allows more time for your people to realise customer opportunities or solve customer problems. Commercial people may want to understand how this work reduces costs or increases revenue, operational people may want to know how this work increases speed to market, Legal and Security people may want to know how this work reduces risk, Marketing people may want to know how this work increases customer sentiment or brand awareness. Don’t forget to tailor your messaging to your various audiences.