Apple's Vision Pro is a Maximum Value Product
The new Apple Vision Pro headset is a luxury product, representing a high-end approach to product development - a strategy only the world's richest company can successfully implement.
Instead of the traditional Minimum Viable Product (MVP), this is a Maximum Value Product.
Traditionally, the MVP is used to minimize speculation costs by focusing on individual use cases and minimal tech expenditure. The aim is to test a hypothesis for a new feature, product, or business.
However, with its recent release, Apple has diverged from this approach by introducing a technologically advanced, feature-rich, and high-priced product. This move will enable Apple to test a multitude of aspects, including:
This product represents more than just a singular experiment. Instead, it serves as a comprehensive laboratory of feedback mechanisms. It allows Apple to assess a range of factors and use cases and tailor the next release based on these insights.
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While the product's high cost limits participation, this exclusivity enables Apple to equip the device with technology that works. This positioning underscores Apple's commitment to quality and premium experience. Despite the hefty price tag, the discourse will likely revolve around the product's quality, its ability to prevent motion sickness, and its pioneering role in the realm of spatial computing. This marks a significant departure from cheaper, motion-sickness-inducing prototypes, which, though bold, were often deemed naive in their early stages.
Apple's strategy here is to push technology's boundaries and create a truly premium product. It then plans to use the feedback from this high-end offering to guide the development of more mainstream, potentially more affordable, products in the future.
The next release will likely resemble a traditional MVP - more focused, less technologically complex, and less expensive. However, this iteration will build upon the foundation laid by the Maximum Valuable Product, a bold move that only a company like Apple could pull off.
Max Gadney is a design director and product development consultant.
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Designer
1 年Seeing as none of the immediate use-cases were that compelling, this makes complete sense. Giant virtual telly? Teams but in 3d? Nope, OK - get it out into the hands of (rich) people to find something that might be interesting with all the tech working smoothly. Still a high risk punt.
CPO @ dmg media
1 年Not sure this is true, 2nd gen will be better and mostly planned already. MVP doesn’t have to be cheap
Helping companies to grow, scale and avoid mistakes with digital product and strategy
1 年Maybe, or was Meta’s version of this an attempt at a maximum value product that went too far trying to fully immerse us before the technology was ready. Apple’s version recognises that the technology isn’t ready for Ready Player One style experiences and so doesn’t go that far. I’d call this a very nicely executed and high quality MVP. To be ‘viable’ for apple it had to be more polished than what Meta considered viable for them.
Principal Consultant
1 年It feels like a concept car doesn't it. A luxury for those at the cutting edge, with the real consumer product(s) coming in version 2.
Truant
1 年Nice thinking Max