Apple's Think Different

When he returned to Apple in 1997, Steve Jobs found a company he did not recognize. It had lost it’s purpose for being. What it was trying to accomplish.

So, Jobs set out to set a new mission, a new purpose. He created a program called Think Different. It was announced with a 1 minute commercial showing 17 people who had impacted their world. Because many of them died years before color movies, the commercial was filmed in black and white.

Here are a few of Apple’s “crazy ones.” Can you name them?

This is the text of that ad:

“Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently.

They're not fond of rules. And they have no respect for the status quo.

You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them.

Because they change things. They push the human race forward.

And while some may see them as the crazy ones, we see genius.

Because the people who are crazy enough to think they can change the world, are the ones who do.”