Apple’s Sustainability Ad Featuring Octavia Spencer As ‘Mother Nature’ Goes Viral

For a marketing enthusiast, there are so many things that one can learn from Apple. The brand has maintained its charm and elegance among smartphone lovers due to its quality products and focus on valuable subjects like privacy and environmental sustainability.

Like every Apple event, the brand created a buzz all across social media with the launch of its new products including the iPhone 15. Even before the launch of these products, an advertisement featuring Octavia Spencer and Apple CEO Tim Cook became the center of attention.

The ad, focused on Apple’s care for sustainability, showcases Octavia Spencer as the ‘Mother Nature’ who enquires about the brand’s progress on their claims about caring environment.

The whole ad uses powerful storytelling as Octavia goes into the details to ask Apple CEO Tim Cook and his team about their innovations in materials, low-carbon shipping, and restoring natural ecosystems.

Towards the end of this ad, Apple smartly revealed its first carbon-neutral products and shared how the company is looking to have a net zero climate impact by the year 2030. You can watch the complete ad below:

Cook even shared this ad on the social media platform X (previously Twitter) writing about Apple’s priorities towards climate change.

The ad has gone viral on X with over 21 million views and users are praising Apple’s creativity.

Overall, the use of storytelling, subtle references, featuring Octavia Spencer and Tim Cook are the reasons why social media users are loving this ad. What are your views on it?

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