Apple’s Safari browser tipped for “Intelligent Search”

→ Read what matters in Marketing in 3 minutes (every Monday): Subscribe

Apple's upcoming WWDC could bring some big updates to Safari.

Reports suggest that Safari 18 could introduce an “Intelligent Search” feature that analyzes and summarizes web page content. Apple has been gathering website data for years through its own web crawler, which could be used on a larger scale in the Safari browser.

Google has an open legal battle concerning whether their payments to Apple (amounting to $20bn in 2022) breach monopoly rules. If the ruling goes against Google, and the payments stop, Apple could be incentivized to offer more search services to the public.

Apple is also reportedly working on “Web Eraser” - which blocks content such as ads, videos, comments and, perhaps, popups on web pages.

Apple is expected to announce Safari 18 on June 10th at WWDC.

Sources: Tech Radar, Search Engine Journal

Presented by Many Pixels

• One-stop for all your designs: social media graphics, ads, landing pages, illustrations, etc
• Flat monthly price, unlimited requests and revisions.
• $549/mo + 20% off with coupon “KEYWORD”

Learn more here

TikTok is suing the US government over a law that would force its sale or shutdown in the US. They argue that the law is "unconstitutional" and based on unproven concerns. The company claims a sale is not possible and a ban would disrupt its operations. They are asking the court to declare the law unconstitutional and prevent its enforcement. (The Verge)

Instagram updated the Reels algorithm to give priority to smaller, original creators. In the past, Instagram's ranking system has effectively given more reach to creators with larger followings. With a new algorithm change, Instagram will give new pieces of content an equal chance of gaining reach based on engagement. (Instagram)

Google Performance Max will work with online Marketplaces. There is no official announcement but a support article has been published by Google. The article details how PMax can help "drive more sales of your products using a marketplace". There is no express mention if Amazon would be supported. (Search Engine Journal)

Meta becomes a matchmaker for Brands & Creators on Instagram. Meta will begin making recommendations within Instagram’s Creator Marketplace. The machine-learning-based suggestions will use various signals including audience and topic similarity. (Marketing Brew)

The X chatbot debuts in the UK. The AI tool called ‘Grok’ is differentiated from chatbots with its real-time access to public posts on the X platform. Grok also displays news summaries above the chat section. (X - Official)

LinkedIn has introduced gaming to the platform. There are 3 “fast-thinking” games available. Like Wordle, the games can only be played once each day. And people can see other connections who have played that day on a leaderboard. (LinkedIn)

You’re all caught up???

Kole here ???? I research and write these updates. My goal is to surface the most impactful developments in the industry and save you a good chunk of time. If these updates are helpful, a group of marketing pros get one email like this from me every Monday. All free. You can try it out and subscribe here