Apple's own web browser Safari will prevent any third parties from accessing a user's IP address to block tracking - why is this significant?

This is a significant change for the digital ad industry and further highlights – that rolling into the identity 2.0 landscape – the immense value of data signals like context can’t be overlooked.

For advertisers shifting media budgets to CTV and looking to optimise campaigns at the video-level, we have been doing the hard work of connecting content data and educating others on privacy-first, cookieless data filters that will help drive better outcomes for brands.

Through our video data platform, we've enabled the leading contextual intelligence companies including Oracle Advertising, GumGum, Comscore, Inc., Advanced Contextual, Silverbullet to access video-level data.

We've also partnered with leading ad platforms including SpotX (now part of Magnite) and MediaMath to provide agencies and brands with more precise and accurate data targeting capabilities via PMPs and Pre-bid.

Do contact me directly to learn more or discuss further.

https://www.bbc.co.uk/news/technology-57392458