?? Apple's Next Move: AI-Powered App Store Ads ?? EU Developer Fees, In-App Games, and more!
Hello and a warm welcome to the March edition of our App Subscription Newsletter!
March has been a vibrant month, highlighted by Women's Day and the introduction of new insights tool updates. It's a time to celebrate progress and harness the latest in mobile technology.
Embrace the journey ahead with the latest strategies and updates, ready to enhance your app business in this dynamic and evolving landscape!
This Month In Mad News
? Apple’s next move: AI-powered App Store Ads. Get ready for a game-changer ??
? New EU fees? Apple's plan aims to shield small developers ???
? Google's compliance move in EU: developer fees added to Play Store ??
? Discord adds games, LinkedIn will too: Welcome to the era of in-app games ??
? Fitness app fever: Athletes like Ronaldo enter the ring. What's the future for workout apps? ???
? AI health apps on the rise: They can detect mental health issues, ear infections, and even assist with surgery! ??
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Industry Insights ??
? Global Trends and Opportunities in EdTech by Sensor Tower
? March 2024 ASO Roundup by Business of Apps
? US Holiday 2023 Advertising Trends by Sensor Tower
? 2024 App Marketing Trends Report by Airbridge and Remerge
Data Spotlight ??
? Mobile App 2024 Creative Index by Liftoff
? RevenueCat’s State of Subscription Apps 2024
? Performance Index 2024: Country Edition by AppsFlyer
? Health & Fitness App Report 2024 by Business of Apps
? Sensor Tower’s State of Crypto & Investing Apps 2024
? 2024 US Mobile App Development Report by Tech Behemoths
Tool Updates ???
? Apple releases new analytics for App Store, iOS, and CloudKit
? Google launches new advertising tools and updates for app developers
? Apple will make it easier to switch from iOS to Android by the fall of 2025
? ChatGPT text-to-video tool, Sora will be available to the public later this year
? Apple updates the App Store's Purchase History page, with additional details and more filtering options
Celebrating Women’s Day ????
? Meet the Pioneering Women Leading the Way in Mobile by Data.ai
? Women in IT: Building Opportunities in European Tech by Tech Behemoths
Apple's AI Magic Is About to Transform App Store Advertising As We Know It ?
Apple was working on an AI coding assistant, but it didn’t stop there. The company has something new brewing with its latest venture: an AI-powered ad-buying tool designed for the App Store. The new tool aims to fine-tune ad placements, making sure they're just right for advertisers' budgets and aspirations.
This act, which was reported by Business Insider, is part of a bigger picture. Apple is spicing up its ad game with cool new formats and dipping its toes into podcast and Apple TV+ ads.
This innovative streak follows the buzz from their App Tracking Transparency initiative back in 2021. The new AI tool won't add new ad formats but will assist advertisers maximize efficiency and ROI. Despite being quiet on consumer AI products, Apple is leveraging its ad business to experiment with AI technology, as Business Insider reports.
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*State of Subscription Apps 2024 by RevenueCat*
Upcoming Events ??
? MAU Vegas - Apr 2
? App Growth Summit Singapore - Apr 4
? mDevCamp Pragure - Apr 23
? App Promotion Summit London - Apr 25 (We’ll be there! Let’s catch up ??)
Guides ??
? Advanced ASO Best Practices of 2024 by App Radar
Think With Google
? Enhancing User Interaction with Gamification by madduck
? ? Synergizing ASO and ASA for App Visibility and Growth by OtherWayAround (Guest Article)
? How to Promote Your App with Xiaomi by AppSamurai
Further Readings ??
? A Closer Look: Why Advertisers Use Fake Mobile Game Ads by AppSamurai
? How March Madness drives mobile app downloads and engagement by MobileAction
Opinion Articles ??
? What Marketers Think of Generative AI by Iterable
by RevenueCat
Success Stories From Our Partnership Program
More Readings
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madduck
User Acquisition Director @Addict Mobile @Digital Virgo Group
8 个月Thanks a lot for the mention! Available to answer any questions about ASA & UA in general ??
Telling sustainable stories @Flora
8 个月Thanks for the credit guys! I also recommend you check out our NEW guide library at mobileaction.co/guides for tons of tips on app marketing. We cover everything from organic growth to creative optimization ??