Apple’s Healthcare Shift: What Made This Disruption Possible?

‘Apple’s greatest contribution to mankind will be healthcare,’ Apple CEO Tim Cook gave out a statement some time ago that left many quizzed.

An electronics company that has a legacy only few could achieve is likely to steer in a completely new direction.

While speculations are rife that Apple is set to launch its own health insurance in the coming years, we want to divert your attention to what made it possible for Apple to make such a drastic change.

Before you guys think that Steve Jobs must be rolling in his grave, hear us out.

Apple’s self-disruption has been possible due to emerging technologies.

After dominating the mobile and laptop segment, Apple decided to launch a smartphone, a one-of-its-kind offering, that enjoys a significant lead in the market today.

If you own an Apple smartphone or a smartwatch, you might have seen that they come with Health & Fitness apps, which collect a massive 150+ medical data points.

Do you know any healthcare app that has access to such valuable medical data?

No, right?

Well, that’s where Apple has hit a jackpot. And it could do that only because of the digital economy.

Imagine if this was the pre-digital era; do you think an electronics company, regardless of its historical success, could have made such a drastic business u-turn?

Absolutely not!

But now it can. That’s the beauty of digital transformation. Apple maximized the application of technology and gained a significant upper hand in an industry in which it has no presence.

If you adopt a digital-first approach for your business, it will open up a boat-full of opportunities and will empower you to maneuver any disruption.

We saw this earlier during the pandemic when the companies with digitalization strategies thrived when others were grappling to survive.

More than 15 businesses have leveraged Machint Solutions’ expertise and talent access to transform their manual processes and eliminate errors and operational inefficiency.

If you’re a business that is keep to digitalize its business operations to achieve operational excellence and maximize ROI, book a free consultation with us.

Write to us at [email protected].