Apple's commitment towards the environment - Removing Charging Bricks from iPhone Boxes
Swapnanil Talukdar
Innovation Scholar ?? Strategy Consultant - Integrating Innovation with Impact.
When you purchase an iPhone, you typically receive a charging cable and adapter in the box. However, iPhones do not come with a charging brick (the adapter that plugs into the wall outlet) as of recent models.
Apple's decision to exclude charging bricks from iPhone packaging is part of its environmental initiatives. By reducing the size of packaging and omitting accessories like charging bricks, Apple aims to minimize electronic waste and reduce its carbon footprint. Many users already have multiple charging bricks from previous iPhones or other devices, so including them in every iPhone package would contribute to unnecessary waste.
When TF International analyst Ming-Chi Kuo told clients in June 2020 that the iPhone 12 series would not include a charger or EarPods inside the box , consumers were stunned. Sure, Apple tried to hide behind the goal of being environmentally friendly and pointed out that by reducing the size of the boxes that the iPhone comes in, 70% more devices could fit on a shipping pallet.
Removing the charger and EarPods from the iPhone box allowed 70% more devices to fit on a pallet.
More boxes on a pallet would allow Apple to ship more phones to users at one time. As a result, using smaller boxes would allow Apple to reduce yearly carbon emissions by 2 million metric tons, the company said. That is equivalent to taking 500,000 cars off the road.
While this decision may inconvenience some users who do not have spare charging bricks, it aligns with Apple's commitment to sustainability and environmental responsibility. Additionally, Apple offers charging bricks for purchase separately?if?needed.
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3 个月It's at the same time a tactic to make sure they make money by using less resources, specially the charging adaptor, cable which costs significantly otherwise. On top of these earphones too. If they actually had really good intentions they could've lowered the price or included it in countries where their sales previously were low (since customers at those places wouldn't have their chargers), they could've done one or both too but they didn't do anything. Maximising profits is their aim now, I don't see innovation anyway.